Department: Branding & Digital Marketing
Location: New Delhi (On-site)
Company: SMC Global Securities Ltd.
About SMC Global
SMC Global Securities Ltd. is a diversified financial services company listed on BSE and NSE, offering a wide range of services including brokerage, investment advisory, wealth management, and NBFC financing. With a strong digital footprint and trusted brand reputation, SMC aims to make investing simpler, smarter, and more accessible for every Indian investor.
Role Overview
We are looking for a creative and data-driven Social Media Growth Specialist to lead the growth of SMC's Instagram and YouTube handles. The ideal candidate will combine strong storytelling skills with a deep understanding of digital platforms, analytics, and financial content.
This is a hands-on role - perfect for someone who can think strategically, execute creatively, and drive measurable audience growth and engagement.
Key Responsibilities
- Develop and execute a content strategy for Instagram and YouTube focused on investor education, brand visibility, and engagement.
- Create and manage short-form and long-form video content (Reels, Shorts, explainers, and interviews).
- Track and analyze performance metrics such as reach, engagement rate, audience retention, and subscriber growth.
- Work with internal research, creative, and compliance teams to ensure content accuracy and brand alignment.
- Identify and collaborate with influencers, finance creators, and partners to expand brand reach.
- Stay updated with emerging social trends, platform algorithms, and AI tools relevant to content creation.
- Plan and execute campaigns around brand milestones, product launches, and market events.
- Optimize existing content for discoverability through YouTube SEO and AISO (AI Search Optimization) best practices.
What You'll Bring
- 36 years of experience in social media marketing or digital content (preferably in BFSI, fintech, or consumer brands).
- Strong understanding of Instagram Reels, YouTube content strategy, and analytics tools.
- Ability to write scripts, captions, and briefs that simplify complex financial concepts.
- Experience working with video production teams or editing tools (Canva, CapCut, Premiere Rush, etc.).
- Creative eye for visual storytelling and a strategic mindset for community growth.
- Analytical thinking - able to interpret data and use insights to improve performance.
- Passion for finance, investments, and helping audiences understand money better.
Good to Have
- Knowledge of paid social media advertising (Meta Ads / YouTube Ads).
- Experience in using social listening or analytics tools.
- Exposure to influencer campaigns and digital collaborations.
Why Join SMC Global
- Work with a respected and fast-growing financial brand.
- Lead high-visibility digital growth initiatives.
- Collaborate with a dynamic marketing team focused on innovation and impact.
- Opportunity to experiment, learn, and shape the brand's social voice across platforms.
