Social Media Marketing Specialist

Digital Marketing Executive - Specialised in SMO with working knowledge of SEO

Qualification: 2+ years of experience

Skill Required:

Expertise at SMO:

1) Hands-on working experience in Social Media Optimization

2) Proven working experience in social media marketing or as a Digital Media Specialist

3) Knowledge of online marketing and good understanding of major marketing channels

4) Knowledge of Google and Social Analytics

Working Knowledge of SEO:

1) Hands-on working experience for Organic SEO

2) Hands-on working experience in Search Engine Marketing

Job Description

1) Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

2) Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

3) Set up and optimize company pages within each platform to increase the visibility of company's social content

4) Moderate all user-generated content in line with the moderation policy for each community

5) Create editorial calendars and syndication schedules

6) Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

7) Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

8) Performing on-page SEO

9) Performing off-page SEO

10) Paid Google Ads

11) Tracking and analyzing the results of optimization