Social Media Marketing Specialist

About Scratch

Scratch is a young and dynamic digital marketing agency dedicated to creating meaningful brand experiences and driving audience engagement. We work closely with our clients to understand their vision, exchange ideas, and develop customized marketing strategies that reflect each brand's unique identity.

Our approach is rooted in insight-driven planning and execution, using in-depth brand understanding to deliver tailored digital solutions. At Scratch, we foster a fun, vibrant, and energetic work culture where creativity, collaboration, and innovation are encouraged. Team members are encouraged to express their ideas, grow professionally, and go above and beyond to exceed client expectations.

Role Overview

We are looking for a Social Media Marketing Specialist candidate to join our team in Ahmedabad. This is an excellent opportunity for someone passionate about digital marketing and social media to gain hands-on experience in a fast-paced agency environment.

The candidate will assist in planning, creating, and publishing content across various social media platforms while ensuring that each brand's voice and objectives are maintained.

Key Responsibilities

• Create and publish engaging social media content across multiple platforms.
• Assist in planning and executing social media campaigns.
• Monitor engagement metrics and analyze campaign performance.
• Participate in brainstorming sessions and contribute creative content ideas.
• Collaborate with designers, content writers, and marketing strategists to maintain consistent brand messaging.
• Support community growth initiatives and audience engagement strategies.
• Optimize content based on performance insights and platform trends.
• Coordinate with USA-based clients, including attending late-evenings meetings approximately twice a week.
• Minimum Experience: 1 Year

Requirements

• Knowledge of Social Media Marketing and Social Media Content Creation.
• Ability to edit reels and videos for social media platforms.
• Understanding of Digital Marketing and social media posting strategies.
• Strong verbal and written communication skills.
• Ability to thrive in a fast-paced, collaborative, and creative environment.
• Basic understanding of social media analytics and platform best practices.
• Familiarity with social media management and content scheduling tools is an advantage.
• Relevant coursework or experience in marketing, communications, or a related field is preferred.
• Strong attention to detail, eagerness to learn, and a proactive approach to problem-solving.

What You'll Gain

• Practical, hands-on experience in digital marketing and social media management.
• Exposure to working with diverse brands and international clients.
• Mentorship and learning opportunities in a supportive and creative environment.
• The chance to contribute ideas and make a meaningful impact from day one.