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Unified Sports & Events

Social Media Marketing Specialist

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Job Description

Role Overview:

We're looking for a Social Media Marketing Specialist who blends strategy with creativity - someone who understands platforms, trends, and storytelling, and knows how to turn content into conversations.

If you can plan content that performs, create scroll-stopping posts and videos, manage multiple brand voices, and execute campaigns in a fast-paced environment, this role is for you.

You'll be working across Unified Sports, Merch & Tales, and The Team Ex, managing their social media presence end-to-end and building strong brand recall, engagement, and growth.

Roles and Responsibilities:

Social Media Strategy & Management

  • Plan, manage, and grow social media accounts
  • Develop monthly content calendars aligned with marketing goals and campaigns
  • Ensure platform-specific content for Instagram, LinkedIn, Facebook, and others as required
  • Maintain consistency in brand tone, visual identity, and messaging

Content Creation & Execution

  • Create visually engaging posts, reels, stories, and short-form videos
  • Write compelling captions, hooks, hashtags, and CTAs
  • Translate briefs into high-impact social media creatives and narratives
  • Collaborate with design, video, and events teams for campaign execution

Campaigns, Trends & Performance

  • Conceptualize and execute social media campaigns, launches, and promotions
  • Track performance metrics (reach, engagement, growth)
  • Optimize content strategy based on analytics and audience insights
  • Stay updated with platform trends, algorithms, and best practices

Team Handling

  • Manage and mentor a team
  • Assign tasks, review work, and ensure timely posting and quality control
  • Support intern learning, development, and performance

What We're Looking For:

  • Minimum 3 years of experience in Social Media Marketing
  • Hands-on experience managing multiple brand accounts
  • Strong understanding of content formats, trends, and audience behavior
  • Ability to lead a team and work in a fast-paced environment
  • Familiarity with Meta Business Suite and social media analytics tools

Work Details:

Location: Hauz Khas, New Delhi

Timings: MonFri (10 AM7 PM, Work From Office) | Sat (Work From Home)

Salary: Rs. 30,000 per month (plus bonuses and perks)

More Info

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Job ID: 136905283

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