Social Media Marketing Specialist

Responsibilities :

1. Develop and execute social media strategies to promote brand awareness and drive engagement.

2. Curate engaging content for various social media platforms, including text, image, and video- based content.

3. Monitor social media channels for relevant trends, topics, and conversations to identify opportunities for engagement.

4. Manage social media accounts and communities, including scheduling posts, responding to comments and messages, and moderating discussions.

5. Analyse social media performance metrics and generate reports to assess the effectiveness of campaigns and identify areas for improvement.

6. Stay updated with the latest social media trends, tools, and best practices and implement them into our strategies.

Qualification:

1. Bachelor's degree in Marketing, Communications, or a related field.

2. Proven 3-4 years experience in managing social media platforms and executing successful social media campaigns.

3. Strong written and verbal communication skills.

4. Proficient in using social media management tools and analytics platforms.

5. Excellent multitasking and time management abilities.

6. Creative thinking and the ability to generate innovative content ideas.

7. Finance knowledge or previous experience with any Financial Institution would be a plus.