Social Media Marketing Specialist

Company Description

Plotters Ink is an independent, homegrown advertising agency founded in 2014, now collaborating with over 200 clients to turn brands into meaningful conversations. Based on a creative and dynamic approach, the agency specializes in designing, ad films, packaging, performance marketing, and social media strategies. Committed to building impactful brands, Plotters Ink thrives on innovation and delivering disruptive yet thoughtful solutions. With a decade of experience, the agency continues to create marketing campaigns and brand assets that resonate with audiences.

Role Description

This is a full-time, on-site role for a Social Media Marketing Specialist based in Mumbai. The specialist will be responsible for developing and executing social media strategies, managing content creation, and maintaining a strong online presence for clients. They will collaborate with internal teams to ensure cohesive messaging, track campaign performance, and engage with online communities to build brand loyalty.

Qualifications

• Expertise in Social Media Marketing and Social Media Content Creation
• Strong skills in Digital Marketing and broader Marketing strategies
• Excellent Communication skills, both written and verbal
• Ability to analyze social media metrics and optimize campaigns based on performance
• Familiarity with social media scheduling tools and platforms
• Prior experience in an advertising or creative agency is a plus