Social Media - Senior Marketing Executive

We are seeking an experienced and dynamic Social Media Marketing Executive to join our marketing team. The ideal candidate will have 1-5 years of experience in social media management and a proven track record of creating compelling content, managing social media accounts, and building relationships within online communities.

Responsibilities:

• Assist in developing and executing social media marketing campaigns across platforms (e.g., Facebook, LinkedIn, Twitter, Instagram) .
• Create and schedule engaging content that aligns with our brand voice and marketing goals
• Monitor social media channels, respond to comments, messages, and mentions in a timely manner, and engage with followers
• Manage and grow LinkedIn Groups and engage the community in building meaningful conversations
• Stay up to date with the latest social media trends, tools, and best practices to ensure our strategies are innovative and effective
• Plan, execute, and optimize paid advertising campaigns on Google PPC, LinkedIn Ads, and Meta Ads to drive brand awareness and lead generation
• Analyze and report on the performance of social media campaigns, including organic and paid initiatives, to refine strategies and improve ROI

Requirements:

• 1-5 years of experience in social media marketing, preferably with experience managing online groups and communities
• Strong understanding of social media platforms, their respective audiences, and how to engage them effectively
• Experience in running and managing Google PPC campaigns, LinkedIn Ads, and Meta Ads
• Excellent written and verbal communication skills with a creative flair for content creation
• Familiarity with social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
• Passionate about social media, with a proactive attitude and eagerness to learn
• Knowledge of Generative AI and experience using ChatGPT

Why Join Us:

• Opportunity to work with a high-performing team in a dynamic and growing company.
• Attractive compensation package with performance-based incentives.
• A collaborative and innovative work environment that encourages professional growth.

Role: Social Media Marketing

Industry Type: IT Services & Consulting

Department: Marketing & Communication

Employment Type: Full Time, Permanent

Role Category: Digital Marketing

Education

UG: Any Graduate

PG: Any Postgraduate