Social Media Marketing Specialist
(Brand, Content & Growth | Full-time | On-site Noida)
About Lehenga Love Story
Lehenga Love Story is a modern Indian bridal and festive wear brand built on craftsmanship, storytelling, and thoughtful execution. As we grow, we're investing in building a brand presence that feels authentic, consistent, and connected across digital platforms and real-world touchpoints.
The Role
We're looking for a Marketing & Social Media Specialist to build and manage Lehenga Love Story's brand presence across social and digital channels.
This role is ideal for someone who enjoys hands-on content creation, understands how storytelling and consistency build brand value, and is comfortable coordinating with photographers, editors, and other collaborators as needed. You'll work closely with the founder and core team to shape how the brand shows up, communicates, and grows.
This is an execution-led role with room to expand, not a strategy-only position.
What You'll Do
- Plan and execute social media content across platforms
- Develop content themes and monthly content calendars
- Write captions and shape brand-aligned messaging
- Coordinate shoots, editing, and content production
- Work with freelancers and external partners when required
- Track basic content and engagement performance
- Support launches, collections, and seasonal campaigns
- Ensure brand voice and visual consistency across channels
- Use modern tools, including AI-assisted workflows, to support ideation and planning
Things to Know Before Applying
- This role is hands-on and execution-focused
- You'll be closely involved in day-to-day content and coordination
- Priorities may evolve as the brand grows
- On-site collaboration in Noida HQ is required
- A short, role-relevant work sample is part of the hiring process
Candidate Eligibility
- 1-2 years of experience in marketing or social media roles
- Hands-on experience creating and managing content
- Comfort coordinating shoots, edits, and freelancers
- Strong written communication skills
- Basic familiarity with content and engagement metrics
- Comfort working on-site in Noida
- Openness to using AI tools to support content workflows
What You'll Gain
- Ownership of a growing brand's voice and presence
- Close collaboration with the founder and core team
- Opportunity to shape campaigns and brand narratives
- Exposure to performance marketing partners and growth initiatives
- A fast learning curve with long-term growth potential
