Job Description
Job Title: Social Media Executive
Location: Noida
Minimum: 1 Year
Company: Aparna Kaushik Design Group
About the Company:
Aparna Kaushik Design Group, led by architect and Founding Principal Aparna Kaushik, merges European classicism with modernist tropical architecture. Specializing in luxury estates and residences, the firm offers comprehensive design services spanning architecture, interiors, furniture, lighting, and product design. For more information about our firm and the work we do, kindly visit our website at https://aparnakaushik.com/ or check out our Instagram handle at https://www.instagram.com/aparnakaushikofficial/
Role & Responsibilities
- Conceptualize, create, and edit high-quality reels and short-form videos aligned with luxury design aesthetics.
- Manage and grow the company's social media platforms (Instagram, Facebook, LinkedIn, etc.).
- Stay updated with current market trends, digital formats, and content strategies within architecture, interiors, and luxury lifestyle segments.
- Plan and execute a content calendar in line within guidelines.
- Curate visually strong content showcasing design processes, studio culture.
- Enhance online visibility and engagement through strategic content and storytelling.
- Maintain consistency in brand tone, visuals, and overall digital presence.
- Coordinate with the design team to capture and present ongoing and completed projects.
- Analyze social media performance and suggest improvements to increase reach and engagement.
Required Skills & Qualifications
- Proven experience in social media handling and reel creation, preferably in architecture, interiors, luxury, or lifestyle brands.
- Strong aesthetic sense with an eye for detail, composition, and visual storytelling.
- Knowledge of luxury content creation and premium brand positioning.
- Proficiency in basic video editing and design tools (e.g., Reels editing apps, Adobe, Canva, etc.).
- Understanding of social media algorithms, trends, and audience behavior.
- Excellent communication and coordination skills.
