Social Media Marketing Specialist

Company Description

CollegeConnect is a college counseling service dedicated to guiding high school students through a personalized, step-by-step college admissions and financial aid process. Leveraging its AI-powered online platform, CollegeConnect offers virtual counseling available 24/7 throughout the year. Students also have the option to receive in-person assistance from professional counselors when needed, ensuring a tailored and comprehensive approach to college readiness.

Role Description

This is a full-time on-site role for a Social Media Marketing Specialist based in Lucknow. The specialist will be responsible for managing social media accounts, creating engaging content, planning and executing digital marketing campaigns, analyzing performance metrics, and fostering online audience engagement. The role also involves collaborating with various teams to align social media strategies with broader marketing goals.

Qualifications

• Proficiency in Social Media Marketing and Social Media Content Creation
• Strong understanding of Digital Marketing, Lead generation and Marketing principles
• Excellent Communication skills for engaging with online audiences and team collaboration
• Creativity and ability to adapt content strategies to resonate with target audiences
• Knowledge of analytics tools to measure effectiveness and optimize performance
• Bachelor's degree in Marketing, Communications, or a related field