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Social Media Marketing Specialist

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  • Posted 3 hours ago
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Job Description

About Us

CoinGape is Asia's largest online crypto publisher awarded Best Crypto Media Company 2024. CoinGape is rewriting the rules of traditional media and building a tech-enabled future for journalism. CoinGape team is spread across four continents and 15 countries, delivering quality news and world-class marketing services round the clock.

With avg. monthly visitors over 4 Million, readers spread across 120 countries, and content republished in 4 various languages, CoinGape is growing at a rapid pace. Stay tuned to CoinGape and never miss another crypto update.

Key Responsibilities

Social Media Strategy & Execution

  • Develop and implement an effective social media strategy aligned with CoinGape's brand and goals.
  • Create and maintain a social media content calendar to ensure consistent posting.
  • Experiment with different content formats, including text, images, videos, and live streams, to maximize reach and engagement.

Content Creation & Management

  • Collaborate with the editorial team to create engaging and shareable content tailored to each platform.
  • Design and post basic graphics using tools like Canva or Adobe.
  • Produce and manage multimedia content, including short videos, infographics, and reels.

Audience Engagement

  • Actively monitor, respond to, and engage with followers across platforms.
  • Foster community engagement in crypto-related forums, groups, and communities.
  • Leverage trending topics and hashtags to boost engagement and visibility.

Analytics & Optimization

  • Analyze social media performance using tools like Google Analytics, Hootsuite, or Sprout Social.
  • Track KPIs, including follower growth, impressions, reach, views, likes, and comments.
  • Use insights to refine strategies and improve future campaigns.

Collaboration & Innovation

  • Work closely with the SEO and content teams to ensure seamless alignment of social media efforts with broader marketing goals.
  • Stay updated on emerging social media trends, tools, and best practices.
  • Brainstorm and implement new initiatives to enhance brand visibility and audience engagement

Qualifications

  • Proven experience in social media management with Media industry.
  • Background in journalism or related fields is preferred.
  • Familiarity with tools for analytics and content creation.
  • Basic knowledge of graphic design tools (e.g., Canva, Adobe Spark).
  • Basic Understanding of AI tools for enhancing the content.
  • A strong understanding of the crypto and blockchain industries is a plus.
  • Excellent communication, organization, and time-management skills.

Why Join Us

  • Be Part of an Award-Winning Crypto Platform
  • Opportunity to work with a growing brand in the Crypto media space.
  • Collaborative and innovative work culture.
  • Competitive compensation and benefits.
  • Global Team & Culture
  • Career Growth Opportunities

More Info

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About Company

Job ID: 145535591