Key Responsibilities
Social Media & Content Management
- Manage our official social media channels, primarily LinkedIn, in line with global brand and communication guidelines
- Plan, create, and maintain a structured content calendar aligned with firm priorities, service lines, and leadership direction
- Ensure all content reflects Andersen's professional tone, positioning, and visual identity
Campaign Planning & Execution
- Support the planning and execution of integrated digital and social media campaigns for:
- New service offerings and go-to-market initiatives
- Events, seminars, roadshows, and academic or institutional programs
- Thought leadership initiatives, reports, surveys, and client-focused campaigns
- Coordinate campaign timelines, content development, approvals, and execution with internal stakeholders
Thought Leadership & Digital Amplification
- Support the digital amplification of leadership and practice-led thought leadership initiatives
- Repurpose approved content into engaging digital formats suitable for social media and campaign use
- Ensure timely amplification of key initiatives before, during, and after execution
Events & Initiatives
- Deliver structured social media and digital amplification for firm events and priority initiatives
- Work closely with the Marketing Coordinator to ensure alignment between on-ground activities and digital communications
Brand Governance & Compliance
- Ensure strict adherence to Andersen's global brand guidelines, regulatory requirements, and communication protocols
- Route high-visibility or sensitive content through defined approval processes
Analytics & Reporting
- Monitor and analyse social media and campaign performance, including reach, engagement, and audience growth
- Prepare regular performance reports and insights to support ongoing optimisation of content and campaigns
Qualifications & Experience
- Bachelor's degree in marketing, Communications, Business, or a related discipline
- 5–7 years of experience in social media management and digital marketing, preferably within professional services, consulting, or regulated industries
- Experience supporting B2B marketing initiatives is preferred
Skills & Competencies
- Strong hands-on experience managing social media for corporate or professional services brands
- Experience planning and executing digital marketing and social media campaigns
- Familiarity with social media analytics, reporting tools, and performance measurement
- Strong organisational and communication skills, with the ability to manage multiple stakeholders and deadlines
- High attention to detail and a strong understanding of brand consistency and compliance
