Social Media Marketing Manager

Rustlines is a contemporary streetwear and denim brand that blends rugged, raw aesthetics with modern design sensibilities. Inspired by industrial textures, faded edges, and the beauty of imperfection, Rustlines celebrates individuality, authenticity, and the unpolished stories we carry in what we wear. The brand stands at the intersection of vintage grit and urban cool, with collections rooted in craftsmanship, bold silhouettes, and culture-driven creativity.

If you live on Instagram, know how to make people stop scrolling, and dream about turning brands into cult communities, this one's for you.

• Owning and executing our entire Instagram strategy, from content planning to posting, stories, and reels.
• Creating content that aligns with Rustlines voice: edgy, relatable, and scroll-stopping.
• Growing our audience by identifying trends, tapping into culture, and working on collabs/influencer outreach.
• Tracking performance and tweaking content to keep improving reach and engagement.
• Turning followers into a loyal community through campaigns, interactions, and creative storytelling.

• A deep understanding of Instagram and Gen Z internet culture.
• Someone who thinks in ideas and reels and can create content (or coordinate with creators).
• Basic design/video editing skills (Canva, CapCut, etc.).
• Not just a poster, but a growth mindset person who can also drive strategy and results.
• Bonus if you've grown a page/account before (personal or brand)!

• Starting salary of 20,000/month for the first 6 months.
• Massive room to grow in role, responsibility, and compensation.
• Hidden perks we'll unlock for you once you perform.
• A chance to shape the digital face of one of the freshest denim brands in India.

Let's build something bold.

If you're ready to bring Rustlines to life online, send us your resume + a short note on why you'd be a great fit at [Confidential Information]