Social Media Marketing Manager

Job Title: Digital Marketing/Social Media Executive

Location: Mumbai

About RERASA

Rerasa is a growing e-commerce clothing brand committed to delivering high-quality, trend-forward fashion to our customers. Our mission is to blend style with convenience, offering a seamless online shopping experience.

We're a womenswear brand that focuses on making effortless, casuals. We're extremely size inclusive and created by women, keeping in mind the needs of the modern woman.

The ideal candidate is a hard-working team player who will play a critical role in creating original digital content across various social media platforms.

Role Overview -

As our Social Media Manager, you'll be the voice and vibe of Rerasa online. You'll take the lead in creating a stylish, engaging, and trend-savvy social media presence that gets people talking, builds a loyal community, and drives sales. If you're all about fashion, love staying ahead of trends, and know how to turn scrolls into clicks, this role's for you.

Key Responsibilities -

· Lead end-to-end social media campaign planning, execution, and optimization across platforms.

· 100% ownership of content calendars for brand social media handles

· Bring fresh ideas for Meta & Google campaigns – Creating engaging ads to ensure our content catches eyeballs and aids conversations.

· Should be able to interpret insights from platform-native analytics dashboards and provide strategic insights to improve campaign effectiveness.

· Work closely with designers and photographers to ensure visually compelling, high-quality content that aligns with Rerasa's brand aesthetic.

· Manage community engagement - responding to DMs, and comments, and building a loyal fashion-driven audience.

· Write scroll-stopping copy for ads, newsletters, websites and social captions. Partner with design to turn campaigns into high-impact creative assets.

· Strategize on paid and organic social media strategies, ensuring maximum ROI.

· Act as the primary point of contact for collaborators, forging and managing relationships and expectations. Handling contracts and deliverables.

· Collaborate with internal teams, including content, design, and performance marketing.

· Stay ahead of industry trends, algorithm updates, and emerging technologies.

We're looking for someone who -

· Has 1-2 years of experience in social media (fashion or lifestyle brands are a plus)

· Has an understanding of fashion, trends and is interested in how the fashion industry works.

· Has strong knowledge of content creation, social media algorithms, and engagement strategies.

· Has excellent copywriting skills

· Has the ability to analyse data and translate insights into strategy.

· Is passionate about building a fashion forward community of strong women online.

Sounds like your vibe Here's what to do -

Submit your resume, portfolio, and a brief cover letter outlining your experience and interest in the role to [Confidential Information]. We look forward to seeing how you can contribute to our team's success!