Social Media Marketing Manager

Role Overview

We are seeking an experienced Social Media Marketing Executive with 4–6 years in the eCommerce industry, who has also managed a small team. This role demands strategic thinking, content planning, campaign execution, and performance optimization — all tailored for eCommerce audiences.

Key Responsibilities

• Develop and execute end-to-end social media strategies across Instagram, Facebook, YouTube, LinkedIn, and X
• Manage and mentor a small social media team (designers, copywriters, interns)
• Plan and run both organic and paid campaigns for product launches, promotions, and seller engagement
• Collaborate with the performance marketing and design teams for unified messaging
• Monitor and analyze content performance (reach, engagement, conversions) and optimize accordingly
• Stay on top of trends, platform updates, and competitor activity in the eCommerce space
• Plan influencer and user-generated content collaborations where relevant
• Own the monthly content calendar and reporting metrics

Requirements

• 4–6 years of hands-on experience in social media marketing for eCommerce brands or marketplaces
• Proven track record of team handling (minimum 1–3 direct reports)
• Strong command of platform-specific content strategies (Reels, Shorts, Carousel Posts, Stories, etc.)
• Experience with paid campaign management (Meta Ads, Google Display, etc.)
• Excellent writing, briefing, and content ideation skills
• Comfortable using tools like Meta Business Suite, Canva, Buffer/Hootsuite, Google Analytics

What You'll Get

• A leadership role in a fast-growing startup with high ownership
• Creative freedom and full control over brand voice across channels
• Competitive salary + performance-based incentives
• Work closely with the Founders and Marketing Head to shape the brand narrative