Social Media Marketing Manager

PEPR is a lifestyle brand centered on comfort, movement, and the freedom to find your own pace. We create wardrobe essentials that bring together comfort, function, and effortless style. From everyday pieces to performance-led apparel, our products are designed to move with you. We're building a brand that feels as good as it looks, and a community that believes in moving through life on its own terms.

Role Description: We're looking for a Social Media Marketing Manager to lead PEPR's social presence and build a strong, engaged community around the brand.

You'll be responsible for developing and executing the social media strategy across platforms, from content planning and calendars to publishing, community management, campaigns, and performance optimization. You'll work closely with the creative, marketing, and product teams to translate PEPR's identity into content that feels relevant, distinctive, and native to each platform.

What you'll do:

• Develop and execute PEPR's social media strategy across Instagram and other relevant platforms.
• Own the social media calendar, content planning, publishing, and day-to-day channel management.
• Develop content ideas and briefs across reels, posts, stories, campaigns, and other social formats.
• Collaborate with designers, creators, photographers, and videographers to bring ideas to life.
• Track social performance, identify what is working, and continuously optimize content and campaigns.
• Stay ahead of platform trends, emerging formats, creators, and conversations relevant to the brand.
• Manage community engagement and build meaningful relationships with PEPR's audience.
• Support product launches, campaigns, collaborations, and other brand initiatives through social.
• Explore influencer and creator opportunities that align with PEPR's audience and brand identity.
• Monitor competitors and the wider fashion, athleisure, and lifestyle landscape for relevant insights.

Qualifications

• 3+ years of experience in social media marketing, preferably within fashion, athleisure, lifestyle, D2C, or consumer brands.
• Strong understanding of Instagram and social-first content, formats, trends, and audience behaviour.
• Proven ability to develop and execute social media strategies, not just manage posting.
• Strong content ideation and copywriting skills with a good understanding of brand voice.
• Experience working with creative teams and managing content from brief to execution.
• Comfortable using social media analytics and performance data to make decisions.
• Experience with Meta Business Suite, Instagram Insights, Google Analytics, or similar tools.
• Strong communication, organisation, and project management skills.
• A strong eye for culture, trends, aesthetics, and what makes content worth stopping for.
• Experience with influencer/creator marketing is a plus.
• Immediate joiners preferred.

Role Details

Location: Navi Mumbai

Work Mode: On-site

Experience: 3+ years

Role: Full-time

Joining: Immediate