Social Media Marketing Manager

Job Title: Social Media Marketing Manager Behavior Architect for India's Preventive Healthcare Revolution

Location: Remote (India) (with occasional Delhi NCR collaboration)

Type: 6-Month Performance-Based Full-Time Contract, with Incentive Uplift & a clear path to extension.

Domain/ Industry: Digital Healthcare | Preventive Health | Behavioral Science

Application Deadline: Rolling 29th December, 2025

Start Date: 5th January, 2026

Company Description:

MyHealthVue is India's first full-spectrum health intelligence ecosystem uniting preventive healthcare with a seamless,end-to-end continuum of care that guides every Indian from awareness to action to recovery.

India suffers a dual crisis: a dangerous reliance on reactive healthcare and a fragmented care journey where patients are left confused, misinformed, and unsupported. People don't know how to stay healthy, and when they fall sick, they don't know where to go, whom to trust, or what to do next.

MyHealthVue exists to close this broken loop.

On one side, MyHealthVue delivers deep, personalized, culturally relevant preventive health guidance across physical, mental, sexual, and reproductive health helping users reduce risk, detect early, and make informed daily decisions.

On the other, MyHealthVue acts as a trusted compass through the healthcare maze simplifying symptoms, navigating specialties, validating treatments, connecting to credible providers, and ensuring continuity, clarity, and confidence throughout the care journey. From prevention to diagnosis, from treatment to follow-up, MyHealthVue eliminates guesswork at every step.

Our vision: A nation where proactive health habits and a transparent, guided care pathway become the norm making healthcare simpler, smarter, and more humane for every Indian.

MyHealthVue is not just a platform. It is India's future of healthcare connected, informed, preventive, and seamless.

YOUR MISSION (Should You Choose to Accept It):

Transform 1.4 billion reactive minds into proactive health warriors.

India is grappling with a healthcare crisis rooted in apathya reactive culture where people wait for disease instead of preventing it. The casual chalta hai shrug before a massive hospital bill lands is the problem we exist to solve. It's the reactive mindset that worships doctors as saviors but ignores their prevention advice.

You will architect and execute India's most ambitious digital health literacy movementusing psychology, storytelling, data, and cultural intelligence to make preventive healthcare the new normal across every strata of Indian society.

This role sits at the intersection of behavioral science, public health communication, and viral social media mastery. We are looking for a Behavioral Change Architect someone who won't just manage pages. You'll move minds. Rewire habits. Save lives.

Your goal isn't followership; it's health ownership. Every post, Reel, and poll must be a behaviorally-designed nudge toward preventive action.

You will lead the creative and strategic charge in building public trust, reframing health conversations, and nudging Indiansurban, rural, rich, poor, informed, or illiteratetowards preventive action.

About You Our Ideal Candidate:

WHO YOU ARE: The Non-Negotiables

The Behavioral Psychologist Disguised as a Creator

A Storyteller with a Scientific Spine: You can turn a boring stat on NCD deaths into a story that hits the gut, yet remains 100% scientifically accurate.

You know why Indians say I know I should but don't actand you know how to bridge that intention-action gap

You can design content that doesn't just inform but triggers cognitive dissonance, emotional urgency, and immediate action

The Cultural Translator

You speak fluent Bharat and Indiafrom Tier 1 English-speaking urbanites to Tier 3 vernacular audiences

You understand the doctor ke bina kuch nahi hota mindset, the fear of diagnosis, and the power of family in Indian health decisions.

You can craft a message about PCOS for a 22-year-old in Bengaluru and diabetes for a 50-year-old in Gorakhpurand make both feel seen.

The Mission-Driven Maverick

You've moved past pretty visuals. You're designing India's health literacy transformation.

You want your work to matterto reduce ICU admissions, prevent heart attacks, catch cancers early.

Core Responsibilities:

WHAT YOU WILL DO: The Blueprint

1. Design & Execute Behavior-Driven Content Strategy

Create a monthly content calendar mapped to behavioral change phases: Awareness Emotional Connection Knowledge Building Barrier Removal Action Activation Habit Formation

Deploy content across Whatsapp, YouTube/ Youtube Shorts, Instagram, Facebook, LinkedIn, X (Twitter), and vernacular platforms like ShareChat/ Moj / Josh

2. Apply Behavioral Science Frameworks to Every Post

Leverage models like:

COM-B: Address Capability (health literacy), Opportunity (access/cost), Motivation (family duty, fear, aspiration)

Nudge Theory: Use social proof, loss aversion, default bias, salience to make prevention irresistible. Build behavioral nudge libraries, habit-forming memes, and fear-hope switch content.

Stages of Change: Segment content for Pre-contemplators (I don't need this) vs Action-takers (I'm ready to book)

Health Belief Model: Counter fatalism, highlight susceptibility, reduce perceived barriers

3. Tackle India's Most Urgent & Stigmatized Health Topics

With empathy, psychology, and viral precision- Become the Voice of Trust for Bharat:

NCDs: Heart disease in 30-year-olds, diabetes epidemic, hypertension as the silent killer

Lifestyle-induced diseases: Zomato/Blinkit convenience culture destroying health

Taboo topics: Erectile dysfunction, PCOS, menstrual health, porn addiction, mental health

Silent deficiencies: Vitamin D, B12, anemia, thyroid disorders

4. Build Trust Through Authentic Storytelling

Community & Trust Building: Monitor and engage in community conversations, counter health misinformation, and collaborate with health experts to establish MyHealthVue as a trusted, authentic voice.

Create segmented messaging for youth, women, elderly, rural, and low-literacy audiences.

5. Engineer Virality with Cultural Intelligence

Hijack trends (festive seasons, cricket matches, Bollywood moments) for health messaging

Use emotional hooks: family burden, financial ruin, lost potential, empowerment narratives

6. Measure What Matters: Behavioral Impact, Not Vanity Metrics

Your KPIs are: Engagement Quality Behavioral Response Health Action.

Engagement quality: Saves, shares, meaningful comments, story replies

Behavioral signals: Checklist downloads, screening bookings, quiz completions

Mindset shift proxies: DMs saying I booked my first checkup because of your post

Community growth: WhatsApp groups, repeat engagers, user-generated content

What You Must Bring

Experience & Skills

13 years in social media management, content design, digital campaigns, or cause marketing (health/impact preferred) or public health communication.

A rare blend of content strategist, behavioral scientist, and digital storyteller who understands how Indian audiences think, feel, and behave about health.

Bonus: Strong foundation in Psychology, Behavioral Science, Behavioral Economics, and/or Consumer Behavior.

Understanding of the Indian health mindset stigma, mistrust, low literacy, delayed check-ups, NCD patterns across rural, semi-urban, and urban audiences.

Empathetic, mission-driven, curious about human behavior, and able to balance creativity + psychology + data.

Deep understanding of Instagram/LinkedIn algorithms, Reels optimization, carousel virality

Proficiency in Canva/Figma, Notion/ClickUp, Meta Business Suite, Google Analytics

Familiarity with AI tools (ChatGPT, DeepSeek, Claude, Midjourney) for rapid content iteration

Language & Cultural Fluency

English (must), Hindi/Hinglish (preferred)

Bonus: Tamil, Bengali, Marathi, or other regional languages

Why Join MyHealthVue

We are seeking a high-impact player, and we believe in meritocracy tied to the mission.

The MyHealthVue Offer: A Partnership in Revolution

A Mission That Matters: Your work will directly contribute to saving lives, reducing medical bankruptcy and apathy across Bharat.

Creative Freedom: You will have the autonomy to test bold, disruptive formats (satire, memes, viral reels) without bureaucratic red tape.

WHAT YOU'LL EARN:

Performance-Linked Investment in Your Impact (Compensation Structure):

Base Monthly Retainer: 15,000 25,000 (based on experience)

Performance Bonuses:

Engagement milestone: 2,0005,000 (ER >8%)

Viral post bonus: 1,0002,000 (Reel hits 50k+ organic views)

Action conversion bonus: 5/checklist download, 3-5/poll response

Mindset shift bonus: 1,0003,000 (genuine I took action comments)

6-Month Retention Bonus: 10,000 (if impact KPIs met)

Path to Permanence: Exceptional performance leads to an extendable 6-month contract and a pivotal full-time role as we scale.

Ready to Architect the Change - Apply Now:

If you're hungry to make a real dent in India's health literacy crisis.

If you dream of building India's most disruptive healthcare voiceand not just going viral, but going vital...

If you believe healthcare shouldn't begin with hospitalization, but with information, habit, and hopeyou may be the one.

Send the following to [Confidential Information] with the subject line: Behavior Architect for India's Health Revolution [Your Name]

Your Portfolio: Links to your social handles or a portfolio.

3-5 examples where your content changed behavior (not just gained followers)

Health/social impact campaigns preferred (but not mandatory)

Your Why MyHealthVue Manifesto (200-300 words): A short, powerful paragraph on why you believe you are the right person to lead India's preventive health awakening.

Why preventive healthcare matters to you personally

What unique perspective you bring to this mission

MyHealthVue: Healthcare That Starts With You.