Job Title: Social Media Marketing Manager
Industry: Beauty & Cosmetics
Job Type: Full-time
Location: Gurugram
Experience Required: 4+ years
About the Role:
La Pink is seeking a dynamic and creative Social Media Manager with a passion for the beauty & cosmetics industry. The ideal candidate will be a social media-savvy individual who thrives on building communities, loves working with influencers, and has excellent communication and relationship-building skills.
If you have experience in managing social media platforms and influencer collaborations especially within the beauty space we'd love to hear from you!
Key Responsibilities:
- Social Media Strategy & Execution:
- Develop and manage social media calendars, promotional campaigns, and day-to-day activities across Facebook, Instagram, YouTube, and emerging platforms.
- Content Creation & Collaboration:
- Collaborate with the creative team to conceptualize, visualize, and execute engaging, brand-aligned content. Ensure content matches brand tone and guidelines.
- Influencer Marketing:
- Identify, engage, and manage relationships with beauty influencers. Coordinate end-to-end campaigns, including outreach, collaboration planning, execution, and performance tracking.
- Agency & Stakeholder Liaison:
- Act as the primary point of contact with the social media agency and influencers to ensure timely and high-quality deliverables.
- Trend & Competitor Analysis:
- Stay on top of social media trends, platform updates, competitor activities, and new influencer marketing tactics.
- Community Engagement:
- Foster an engaging online community by actively interacting with followers, responding to messages, and promoting brand loyalty.
Requirements:
- Minimum 4 years of proven experience in social media and influencer marketing, preferably in the beauty or lifestyle industry.
- Strong communication and relationship management skills.
- Deep understanding of major social media platforms (Instagram, Facebook, YouTube).
- Hands-on experience with social media tools and paid advertising strategies.
- Passion for beauty, cosmetics, and digital culture.
- Highly organized with excellent time management skills.
- Creative thinker with a commercial mindset.
- Analytical approach with the ability to derive insights from data and campaigns.
Apply now by sending your resume at [Confidential Information]
