Department - Marketing / Digital
Location - Lower Parel, Mumbai
Reports To - Brand Manager
Experience - 1-3 years
About the Role:
We're looking for a creative and data-driven Social Media Executive to manage and grow our
presence across digital platforms. You'll be responsible for creating engaging content, creating
strategies, tracking performance, and helping the brand build meaningful connections with its
audience.
Key Responsibilities:
- Create and plan posts, stories and reel for the brand.
- Develop monthly content calendars in line with campaign goals and brand tone with the
agency
- Write engaging captions and coordinate with the design team for creatives, reels, and videos
- Monitor trends, hashtags, and social media updates to keep content fresh and relevant
- Respond to comments, DMs, and engage with the community to build relationships
- Track analytics and prepare performance reports with insights and recommendations
- Create an influencer marketing campaign and manage Strategies, plan and execute brand
collaborations.
- Support campaign launches, events, and product promotions through digital storytelling.
Requirements:
- Bachelor's degree in Marketing, Communications, or a related field
- 13 years of social media experience (brand or agency)
- Strong knowledge of all major platforms and their analytics tools
- Good communication, copywriting, and storytelling skills
- Basic design sense and familiarity with Canva or similar tools
- Creative mind set with attention to detail
- Ability to multitask and meet deadlines in a fast-paced environment
Nice to Have:
- Experience with paid ad management (Meta / Google Ads)
- Video editing or reel creation skills
- Understanding of influencer marketing and brand collaborations
What We Offer:
- A fun, collaborative, and creative work environment
- Opportunities to experiment with new content formats and ideas
- Growth opportunities in digital marketing and brand strategy
