Social Media Marketing Manager

SOCIAL MEDIA MARKETING MANAGER

Build the Brand.
Build the Community.
Build Your Career.

Location: Noida
Work Mode: Full-Time | On-Site

ABOUT CUREABLE
CureAble is building more than a therapy brand — we are building a child development ecosystem. We bring together children, parents, therapists, doctors, educators, schools, and support systems to create a connected and structured developmental journey for every child.
Our ecosystem brings together:
Occupational Therapy • Speech Therapy • Behaviour Support • Special Education • Parent Guidance • School Collaboration • Home-Based Support • Technology

At CureAble, we believe that no child should struggle simply because the right support, guidance, or understanding was missing.
Our mission is simple but ambitious: To positively impact the lives of 2 Million+ children and their families. And we are looking for people who want to build something meaningful along with us.

THE OPPORTUNITY
We are looking for a Social Media Marketing Manager who doesn't see social media as just posting content.
We are looking for someone who sees:
A Reel as a story.
A campaign as an opportunity.
A comment as a conversation.
A follower as a potential community member.
And social media as a growth engine.

You will take ownership of CureAble's digital presence and help shape how parents, doctors, therapists, educators, schools, and the wider community experience and understand CureAble.

This role combines: Content + Creativity + Strategy + Community + Digital Marketing + Analytics + Growth

WHAT YOU WILL OWN

01 | SOCIAL MEDIA STRATEGY
● Own CureAble's social media strategy across Instagram, Facebook, LinkedIn, YouTube, and relevant emerging platforms.
● Build monthly and weekly content calendars.
● Develop platform-specific strategies rather than simply reposting the same content everywhere.
● Identify new formats, trends, creators, communities, and channels that can expand CureAble's reach.
● Build strategies that improve brand awareness, engagement, community growth, and qualified enquiries.

02 | CONTENT & STORYTELLING
Turn CureAble's work into stories that people understand, remember, and connect with.
You will create and manage:
● Reels & short-form videos
● Educational carousels
● Stories
● Static creatives
● Expert-led content
● Parent-focused content
● Awareness campaigns
● Therapist & doctor content
● Centre and school stories
● Child-development education
● Community campaigns
● Brand storytelling
You will work closely with our internal teams to turn real expertise and real experiences into powerful content.

03 | BUILD THE CUREABLE COMMUNITY
Our audience isn't just an audience.
It includes:
Parents
Doctors
Therapists
Schools
Educators
Professionals
Families

Your responsibility will be to build a trusted and engaged community around CureAble.

You will:
● Respond to comments and messages.
● Understand what parents and professionals are asking.
● Identify recurring concerns and content opportunities.
● Create conversations rather than simply broadcasting information.
● Strengthen CureAble's credibility and trust online.

04 | DIGITAL MARKETING & LEAD GENERATION
Social media should create impact and contribute to growth.
You will:
● Support digital campaigns.
● Work with the marketing and sales teams.
● Track enquiries and lead quality.
● Identify opportunities for organic and paid growth.
● Analyse the journey from content → engagement → enquiry → lead → conversion.
● Recommend strategies that improve the commercial impact of social media.

05 | DATA & PERFORMANCE
We don't believe in posting just for the sake of posting.
You will track:
Reach | Engagement | Watch Time | Follower Growth | Clicks | Enquiries | Leads | Conversions
You will regularly analyse: What worked Why did it work What didn't work What should we change What should we scale Your insights should translate into better content and better business outcomes.

06 | COLLABORATION & EXECUTION
You will work closely with:
● Leadership
● Clinical teams
● Doctors
● Therapists
● Special educators
● Operations
● Marketing
● Design & content teams
● Schools
● Parents
● External partners

You will help bring the CureAble story to life across different touchpoints.

WHO ARE WE LOOKING FOR
We are looking for someone who is:
Creative: You naturally think in stories, hooks, visuals, trends, and ideas.
Strategic: You understand why something should be posted, not just what should be posted.
Data-Driven: You can look at numbers and turn them into decisions.
Proactive: You don't wait for instructions for every post or idea.
Business-Minded: You understand that strong marketing should ultimately contribute to growth. Empathetic: You understand that CureAble communicates with parents and families navigating deeply personal journeys.
Curious: You continuously explore new platforms, trends, formats, creators, and marketing opportunities. Ownership-Driven: You take responsibility for outcomes, not just tasks.

REQUIREMENTS
● Strong hands-on experience in Social Media Marketing & Social Media Optimization (SMO).
● Strong understanding of Digital Marketing and social media campaigns.
● Experience with content strategy and storytelling.
● Strong understanding of Instagram, Facebook, LinkedIn, YouTube, and short-form content.
● Ability to analyse social media metrics and derive actionable insights.
● Strong communication and collaboration skills.
● Excellent organisation and time management.
● Ability to manage multiple campaigns and deadlines.
● Experience managing a brand, community, or organisation's social media presence.
● Experience in healthcare, education, child development, parenting, wellness, or related sectors is an advantage.
● Familiarity with Canva and basic graphic/video editing is an advantage.
● Bachelor's degree in Marketing, Communications, Digital Media, or a related field is preferred; equivalent practical experience will also be considered.
● Strong understanding of inclusive, child-centred and parent-focused communication.

YOUR PORTFOLIO MATTERS
Show us what you've built.
A strong personal portfolio is mandatory for this role.
We want to see your actual work — not just your resume.
Your portfolio can include:
● Social media pages you have managed
● Reels and short-form videos
● Campaigns you have executed
● Content calendars
● Brand-building projects
● Creative campaigns
● Audience-growth examples
● Engagement or lead-generation results
● Content strategy work
● Personal projects or creator work

We want to see your thinking, your creativity, and your execution. Your portfolio will be an important part of the selection process.

WHAT YOU WILL GET AT CUREABLE
This is where CureAble is different. You won't simply be joining a social media team. You will get exposure to the larger world of healthcare, child development, technology, business, and leadership.

GLOBAL EXPOSURE
Get hands-on exposure to US-based investors and global stakeholders, giving you a perspective beyond traditional social media marketing.

DOCTORS & INDUSTRY EXPOSURE
Work alongside and collaborate with:
Doctors • Therapists • Educators • Schools • Healthcare Professionals • Child Development Experts
This gives you the opportunity to understand an industry while building your marketing expertise.

LEADERSHIP EXPOSURE
Work closely with CureAble's management and leadership team and gain exposure to how decisions are made, brands are built, and businesses grow.

REAL OWNERSHIP
Your ideas will not disappear into a content calendar. If you have a great idea, you will have the opportunity to take it from idea → execution → measurement → impact.

CAREER GROWTH
CureAble is growing — and we believe our people should grow with us. Strong performers can get opportunities to: Expand their scope → Take larger responsibilities → Lead initiatives → Move into higher positions Your growth will be based on your ownership, performance, capability, and impact.

MULTI-DIMENSIONAL LEARNING
Build skills beyond social media: Branding + Content + Community + Digital Marketing + Analytics + Lead Generation + Business Strategy + Leadership

PURPOSE
Your work will contribute to a larger mission: Impacting 2 Million+ children and their families.

HOW WE MEASURE SUCCESS
Success in this role isn't:
I posted 30 posts this month.
Success is:
Did our reach grow
Did our community become stronger
Did parents trust us more
Did our content create conversations
Did enquiries increase
Did lead quality improve
Did campaigns perform better
Did our brand become more recognisable
Did social media contribute to business growth

YOUR GROWTH JOURNEY
At CureAble, we don't want you to remain in the same role forever. We want to create an environment where someone can join as a Social Media Marketing Manager, prove their capability, take ownership of larger initiatives, and eventually grow into larger marketing, brand, growth, or leadership responsibilities. You grow. We grow. The impact grows.

WHY CUREABLE
Because this isn't just another social media job. You will have the opportunity to: Build a brand. Build a community. Work with doctors and experts. Get global exposure. Learn business. Work closely with leadership. Create measurable impact. Grow your career. And contribute to a mission that matters. If you don't just want to manage a page — but want to build something meaningful, we want to meet you.

Join CureAble.
Build the future of child development with us.

Apply at [Confidential Information] and [HIDDEN TEXT]