Job Description
Responsibilities
Manage day-to-day posting, scheduling, and monitoring via Meta Business Suite and Zoho Social (preferred).
Proofread all content before publishing, ensuring accuracy, tone, and adherence to medical ethics.
Collaborate with content writers and designers to coordinate timely delivery of assets.
Maintain and update the content calendar to ensure zero posting delays.
Engage with followers: respond to comments, messages, and escalate qualified leads to the sales team.
Track and report growth metrics (views, reach, engagement, follower growth, leads from DMs/comments).
Conduct competitor and industry research, preparing monthly insights.
Perform a monthly audit of all social media platforms with recommendations for improvement.
Explore new tools, trends, and best practices across Facebook, Instagram, LinkedIn, YouTube, and X.
Provide support with creative/automation tools like Canva, Figma, ManyChat, HubSpot, or Sprout Social when required.
Performance Review Metrics (KPIs)
Consistent, on-time posting with no delays.
Growth in views, reach, and brand awareness.
Active engagement with followers and timely escalation of qualified leads to sales.
Quality of proofreading & adherence to compliance/ethics.
Reliability in coordination with writers, designers, and the marketing team
About Company: We are a startup spun out of IIT Bombay, currently based in SINE IIT Bombay. We provide an innovative medical device to doctors which facilitates early screening and better diagnosis of specific heart/lung diseases. We are trying to improve the Indian healthcare system by providing doctors with technologically advanced medical devices. We commit to the betterment of society. Our device can impact millions of lives.
