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Job Description
Key Responsibilities
● Manage and grow LinkedIn profiles of company leadership.
● Create engaging posts, carousels, polls, and content ideas aligned with industry trends.
● Research viral topics, trending formats, and content strategies to increase engagement and visibility.
● Develop content calendars and maintain posting consistency.
● Monitor competitors, founders, and industry leaders to identify new opportunities and content ideas.
● Generate creative campaigns that support brand awareness and business generation.
● Write compelling captions and optimize content for LinkedIn algorithms.
● Engage with relevant communities, comments, and conversations to increase reach.
● Track performance metrics and suggest improvements based on analytics.
● Coordinate with internal teams to gather insights, success stories, and updates for content creation.
● Use AI tools such as ChatGPT, Canva, and other content tools to improve productivity.
Required Skills & Qualifications
● 0–1 year of experience in Social Media Marketing, Digital Marketing, or Content Marketing.
● Good understanding of LinkedIn and personal branding.
● Strong written English and communication skills.
● Ability to identify viral trends and convert them into engaging content.
● Creative mindset with attention to detail.
● Familiarity with Canva, ChatGPT, and basic design tools.
● Understanding of social media analytics and engagement metrics.
● Self-driven, curious, and willing to experiment with new ideas.
Good to Have
● Experience managing founder or leadership profiles.
● Knowledge of AI, technology, startups, and B2B marketing.
● Experience creating LinkedIn carousels and short-form content.
● Basic video editing skills.
Key Performance Indicators (KPIs)
● Growth in LinkedIn followers and profile impressions.
● Increase in post engagement and reach.
● Consistency in content publishing.
● Number of viral or high-performing posts generated.
● Contribution to inbound leads and business opportunities.
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