Social Media Marketing Executive

Ayuvya builds outcome-driven wellness brands where social media is a growth lever, not a vanity channel. Content here is designed to educate, position, and perform.

We're hiring a Social Media Marketing Executive who can execute with discipline, learn fast, and grow into ownership.

ROLE OVERVIEW

You will manage and execute Ayuvya's social media presence across platforms, working closely with content, performance, and production teams. This is a hands-on role with exposure to strategy, shoots, analytics, and team coordination.

KEY RESPONSIBILITIES

1. Execute day-to-day social media operations across Instagram, YouTube, LinkedIn, and emerging platforms

Publish, schedule, and manage content calendars aligned with brand goals

Maintain consistency in brand voice and content quality

2. Content Planning & Support

Assist in planning IP-led, educational, campaign-based, and trend-driven content

Coordinate with designers and editors to ensure timely delivery

Support short-form and long-form content execution

3. Performance & Analytics

Track basic platform metrics (reach, engagement, watch time)

Share insights and learnings to improve content performance

Support optimisation for discoverability and audience retention

4. Shoot Coordination & Oversight

Assist in managing in-house shoots for social content and performance ads

Ensure scripts, references, and deliverables are aligned during shoots

Coordinate with creators and internal teams on shoot days

5. Team & Workflow Support

Manage and guide interns and freshers for daily execution

Review outputs and ensure adherence to quality benchmarks

Help maintain smooth workflows and timelines

6. Trend & Competitive Tracking

Track platform trends, formats, and competitor activity

Share actionable content ideas based on observations

QUALIFICATIONS & SKILLS

12 years of experience in social media, digital content, or marketing roles

Basic understanding of Instagram, YouTube, and LinkedIn content formats

Interest in short-form and long-form video content

Strong storytelling and content sensibility

Comfortable using analytics to learn and improve

Ability to manage interns or junior resources

Willingness to be present on shoots and assist with execution

Good communication and organisational skills

Comfortable appearing on camera

WHY AYUVYA

Direct exposure to real-world brand building

Hands-on learning across content, shoots, and performance marketing

Fast growth environment with clear ownership paths

High accountability, zero fluff

Built for executors who want to scale skills, not just posts.