Social Media Marketing Executive

Job Title: Social Media Executive

Location: Ghitorni - South Delhi (Work From Office)

Experience: 13 years

Role Overview:

We're hiring a Social Media Executive who thinks beyond aesthetics and vanity metrics. This role is for someone who understands that social media is a growth channel. You'll manage social platforms end to end, create content with intent, and constantly track what's driving reach, engagement, and traffic. You should be comfortable working across Instagram, Facebook, Twitter (X), and Reddit, and know how to tweak content based on platform behavior and performance data. Canva skills are expected for quick, clean creatives.

Key Responsibilities:

Own social media execution across Instagram, Facebook, Twitter (X), and Reddit

Plan and execute content calendars aligned to growth goals like engagement, reach,

traffic, and leads

Create platform-specific content instead of one-size-fits-all posts

Write sharp, conversion-aware captions that encourage clicks, saves, comments, or replies

Design static posts, carousels, and stories using Canva with speed and consistency

Monitor daily performance and identify what content formats, hooks, and topics are working

Actively engage with the audience through comments, DMs, and conversations to drive visibility and trust

Run small experiments with formats, posting times, hooks, and CTAs to improve performance

Share weekly or monthly insights with clear learnings and next steps

Coordinate with marketing or growth teams to support campaigns, launches, and offers

Required Skills & Experience

13 years of hands-on experience managing brand social media accounts with a

growth mindset

Strong understanding of Instagram and Twitter (X) algorithms and content formats

Working knowledge of Reddit communities and how to participate without sounding

promotional

Ability to read basic analytics and make content decisions based on data

Solid copywriting skills with a focus on clarity and action

Practical experience using Canva for social media creatives

What We'll Measure You On:

Engagement rate and content quality, not just posting frequency

Consistency and improvement in reach and audience growth Ability to turn insights into better content, not just reports

Speed of execution and ability to adapt based on performance

Good to Have:

Experience working with performance marketing or growth teams

Understanding of funnels and how social content supports traffic and conversions

Experience handling multiple brands or fast-paced accounts

What We're Looking For :

Someone who takes ownership of numbers, not just tasks

Someone who tests, learns, and improves instead of repeating the same formats

Someone who understands that good performance comes from relevance, not noise.

Please share your resume along with your portfolio, success stories or relevant work samples at [Confidential Information].

Thanks!!