We're looking for a hands-on Performance Marketing & Social Media Executive to own performance marketing end-to-end - run Meta & Google ad campaigns and optimize the complete marketing funnel (Ad Landing Page Signup Purchase) to drive leads, conversions, and revenue growth across our brands and network.
Key Responsibilities
- KRA 1. Drive revenue & leads - paid ads, funnel & Shopify:
- Plan, launch, and optimize paid campaigns on Meta (Instagram/Facebook), Google Ads, LinkedIn, and emerging channels
- Manage targeting, retargeting, and campaign scaling
- Optimize and deploy the full funnel and improve conversion rates
- Set up Pixel, events, and conversion tracking
- Integrate and manage *Shopify with ad campaigns*
- KRA 2. Performance & growth:
- Own the growth funnel: Ad Landing Page Signup/Booking Conversion
- Run & analyze campaign and funnel performance using data and dashboards across Meta, Shopify, Google, and Instagram.
- Run A/B tests (creatives, audiences, landing pages, offers, budgets)
- Scale winning campaigns and pause underperforming ones
- Track KPIs: CTR, CPC, CPA, ROAS, conversions, and revenue
- Build simple dashboards and share weekly performance insights
- Collaborate with founders, product, and design to scale what works
- KRA 3. Social media management:
- Manage Instagram & Facebook (posts, reels, stories, and engagement)
- Design high conversion creatives (static, reel, shorts, video, carousels)
- Shopify: Product linking, store traffic monitoring, conversion tracking, basic store and product page optimization
- Plan and schedule content with consistent brand messaging
- Coordinate creatives and monitor engagement and growth
About Company: MPK I Gate Private Limited is an innovation-oriented company operating B2B and B2C e-commerce platforms dedicated to supporting small and medium entrepreneurs. Our first platform was launched on February 13, 2015, by Nirmala Sitharaman, Union Minister of State for Commerce and Industry. We are an exciting startup committed to disrupting the health and personal care goods industry. Our initial focus is on sports and orthopedic support, and we have established a partnership with IIT Delhi to drive innovations in this field. As an ambitious company, we have a strong passion for design and style.
