Social Media Manager

Company Description

Yazhi is a premium silver jewellery brand renowned for its exquisite craftsmanship and timeless designs. Based in Coimbatore, the company combines traditional artistry with modern trends to create high-quality, bespoke jewelry pieces. Yazhi Jewellers is committed to exceptional customer satisfaction by offering unique, handcrafted creations tailored to client preferences. With a growing presence in the industry, we aim to inspire beauty, confidence, and elegance through our offerings.

Role Description

This is a full-time hybrid role for a Social Media Manager based in Coimbatore, Tamil Nadu. While primarily based in Coimbatore, the role offers the flexibility to work remotely on certain occasions. The Social Media Manager will be responsible for developing and executing social media strategies to enhance brand visibility and engagement. The role includes content creation, social media optimisation (SMO), campaign planning, audience engagement, performance monitoring, and reporting. Collaboration with the marketing and creative teams will be integral to delivering impactful campaigns.

Qualifications

• Proficiency in Social Media Marketing and Social Media Optimisation (SMO).
• Strong Communication and Writing skills to create engaging and impactful content.
• Experience with developing and implementing effective Content Strategies for diverse platforms.
• Knowledge of analytics tools to measure social media performance and optimise campaigns.
• Understanding of branding principles and visual storytelling.
• Proven ability to manage social media platforms such as Instagram, Facebook, and Pinterest.
• Familiarity with jewellery or fashion industries is a plus.
• Bachelor's degree in Marketing, Communications, or a related field preferred.