Social Media Manager
Location: Gurgaon, Delhi NCR
Employment Type: Full-time
Experience: 3–5 years
Industry: Recruitment, HR, Women Empowerment, Professional Services or Personal Branding preferred
Role Overview
We are looking for a creative, strategic and performance-driven Social Media Manager who can take complete ownership of our digital presence.
The ideal candidate should be able to translate ideas, business insights and founder experiences into engaging social media content that builds community, strengthens brand authority and generates measurable growth.
This is a hands-on role requiring a strong combination of content strategy, storytelling, execution, trend awareness, analytics and audience engagement.
Key Responsibilities
Social Media Strategy
- Develop and execute social media strategies for Women First Jobs, the Founder's personal brand and related initiatives.
- Create monthly and weekly content calendars aligned with business objectives, campaigns and brand positioning.
- Identify relevant content pillars, audience segments, industry trends and growth opportunities.
- Adapt content strategy for LinkedIn, Instagram, Facebook, YouTube and other relevant platforms.
- Track competitor activity and identify content gaps and emerging trends.
Content Creation and Storytelling
- Develop compelling content around women's careers, leadership, entrepreneurship, recruitment, workplace inclusion, resilience and professional growth.
- Write engaging captions, LinkedIn posts, reel scripts, carousel content, stories and campaign copy.
- Convert the Founder's ideas, experiences and voice notes into authentic and highly shareable content.
- Create strong hooks, calls to action and storytelling formats that encourage saves, shares and meaningful conversations.
- Maintain a consistent voice and visual identity across all platforms.
Reels and Video Content
- Plan and manage the complete short-form video content process.
- Research trending formats, topics, sounds and presentation styles relevant to the brand.
- Prepare scripts, shot lists and content briefs for reels and videos.
- Coordinate video shoots with the Founder and internal team.
- Edit or supervise the editing of reels, interviews, podcasts and short-form videos.
- Repurpose long-form videos and podcasts into reels, clips, quotes and carousels.
Social Media Management
- Schedule and publish content consistently across all platforms.
- Manage comments, messages, mentions and community interactions professionally.
- Build meaningful engagement with relevant professionals, creators, companies and communities.
- Support collaborations, influencer partnerships, podcast promotions and event campaigns.
- Ensure content is published accurately, on time and according to the approved calendar.
Key Deliverables
- Monthly content strategy and calendar
- Consistent weekly publishing across priority platforms
- Founder-led reels and thought-leadership content
- Women First Jobs brand and campaign content
- Regular stories, carousels and community engagement
- Monthly analytics and performance report
- Continuous ideas for brand growth, collaborations and lead generation
Required Skills and Experience
- 3–5 years of experience in social media management, content marketing or digital branding.
- Demonstrable experience managing both company and personal-brand accounts.
- Strong understanding of LinkedIn and Instagram growth strategies.
- Excellent English writing, editing and storytelling skills.
- Ability to write in a personal, emotionally engaging and professional voice.
- Experience creating reels, carousels, stories and short-form videos.
- Working knowledge of tools such as Canva, CapCut, Adobe Creative Suite or similar platforms.
- Strong understanding of platform algorithms, analytics and content performance.
- Ability to manage multiple brands, deadlines and approval cycles.
- A portfolio or examples of social media accounts and campaigns managed previously.
We are looking for someone who is:
- Creative but commercially aware
- An excellent storyteller
- Proactive and full of fresh ideas
- Comfortable working directly with a Founder
- Highly organised and accountable
- Attentive to detail and brand consistency
- Quick to identify and act on relevant trends
- Capable of taking ownership from idea to execution
- Focused on measurable growth and business impact
