Social Media Manager

Brand Description

Virgous is a proudly homegrown Indian brand focused on comfort wear and everyday ease. Built for versatility, our pieces move seamlessly through daily life, from slow mornings to long days out. At Virgous, we design clothing that feels effortless, reliable, and naturally a part of your routine. Our goal is simple, to create styles that feel right every time you wear them.

Role Description

This is a full-time, on-site Social Media Manager role based in Delhi, India. The role involves managing Virgous's social media presence end-to-end, from content creation to performance tracking. You will be responsible for planning and executing content strategies, driving engagement, and building a strong, consistent brand voice across platforms.

In addition to digital responsibilities, this role also includes supporting offline brand presence through PR activities, events, and assisting with day-to-day brand operations.

Key Responsibilities

• Create, plan, and schedule content across all social media platforms
• Develop and execute social media strategies aligned with brand positioning
• Drive engagement through consistent content, storytelling, and community interaction
• Monitor analytics, track performance, and optimize campaigns accordingly
• Coordinate and manage PR activities including influencer collaborations and brand outreach
• Assist in planning and executing offline events, pop-ups, and brand activations
• Support day-to-day brand operations including shoot coordination, content logistics, and campaign execution
• Maintain a consistent brand tone and visual identity across all touchpoints

Qualifications

• Proficiency in Social Media Marketing and Social Media Optimization (SMO)
• Strong communication and writing skills with a clear understanding of brand voice
• Experience in content strategy, planning, and execution
• Ability to analyze metrics and derive actionable insights
• Good organizational and time management skills
• Familiarity with digital tools and social platforms
• Bachelor's degree in Marketing, Communications, or a related field is preferred
• Creative mindset with the ability to adapt in a fast-paced environment