Social Media Manager

Job Title: Social Media Manager B2B SaaS

Experience: 2+ Years

Employment Type: Full-time

Job Summary

We are looking for a strategic and execution-focused Social Media Manager to manage and scale our B2B SaaS social presence. The role requires strong channel handling, content leadership, and ownership of the content calendar, with a clear focus on driving brand authority, engagement, and demand through high-quality content and performance-driven execution.

Key Responsibilities

Own end-to-end social media channel management (LinkedIn, Twitter/X, and other relevant platforms)

Develop and execute B2B SaaS-focused social media content strategy

Plan, manage, and optimize the social media content calendar aligned with marketing and product goals

Conduct industry, competitor, and reference research to create insightful and value-driven content

Provide visual direction and collaborate with design teams for creatives and brand consistency

Write and edit high-quality B2B content and copy (thought leadership, product updates, case studies, campaigns)

Apply SEO and SEM principles to improve reach, discoverability, and performance

Track performance metrics, analyze insights, and continuously optimize content

Stay updated with B2B SaaS trends, platform algorithms, and best practices

Required Skills & Expertise

Strong content writing and copywriting skills for B2B audiences

Proven experience in social media channel handling for B2B or SaaS brands

Advanced understanding of SEO and SEM fundamentals

Ability to plan and manage content calendars across multiple campaigns

Good understanding of visual content strategy for social platforms

Strong analytical and performance optimization skills

Excellent stakeholder management and communication abilities

Experience & Qualifications

Minimum 2+ years of experience as a Social Media Manager (B2B SaaS preferred)

Experience working closely with marketing, product, and growth teams

Familiarity with SaaS funnels, demand generation, and lead-focused content is a plus **