About CynextGen
CynextGen is a full-service digital and creative agency working with growing and established brands to build strong digital identities. We focus on strategic storytelling, consistent brand presence, and innovative marketing executions across platforms.
- We are looking for a Social Media Manager who can independently handle brand accounts, drive brand-building initiatives, and create innovative promotional ideas that go beyond routine posting.
Role Overview
The Social Media Manager will be responsible for managing brand social media accounts end-to-end, from strategy and content planning to execution and performance analysis. This role requires a strong understanding of brand positioning, audience behavior, and creative promotion formats.
This is a brand-focused and innovation-driven role, not a basic posting or scheduling position.
Key ResponsibilitiesBrand Strategy & Positioning
- Develop and execute social media strategies aligned with brand objectives.
- Translate brand identity, tone, and values into platform-specific content.
- Ensure consistency in brand voice, visual language, and messaging across platforms.
- Build long-term brand equity, not just short-term engagement.
Content Planning & Execution
- Own monthly and quarterly content calendars for assigned brands.
- Conceptualize and plan high-impact content formats, campaigns, and series.
- Collaborate with designers, copywriters, and video teams to produce quality content.
- Oversee publishing schedules and ensure timely execution.
Innovative Promotion & Campaign Ideation
- Create innovative promotional ideas for launches, seasonal campaigns, and brand moments.
- Develop interactive content such as challenges, contests, collaborations, and trend-based formats.
- Identify new platform features, formats, and trends to experiment with early.
- Work with influencer and performance teams for integrated campaigns when required.
Account & Client Management
- Independently manage multiple brand accounts.
- Present strategies, content plans, and performance insights to clients.
- Incorporate client feedback while protecting brand integrity and strategy.
- Act as the primary point of contact for social media execution-related matters.
Performance Tracking & Optimization
- Monitor engagement, reach, growth, and content performance.
- Analyze insights and optimize content strategies accordingly.
- Prepare monthly performance reports with clear learnings and next steps.
Team Collaboration
- Coordinate with internal teams including design, content, SEO, and influencer marketing.
- Guide junior team members or executives where applicable.
- Ensure smooth execution across teams without delays or quality issues.
Required Skills & Qualifications
- 3+ years of experience managing social media for brands or agencies.
- Proven experience in brand building through social platforms.
- Strong creative thinking and campaign ideation skills.
- Deep understanding of platforms such as Instagram, LinkedIn, YouTube, and emerging formats.
- Ability to independently manage multiple brand accounts.
- Strong communication, presentation, and coordination skills.
- Experience working with content calendars, briefs, and performance reports.
Preferred Qualifications
- Experience handling mid to large-scale brands.
- Background in creative or digital agencies.
- Exposure to influencer collaborations and integrated campaigns.
- Familiarity with social media analytics and reporting tools.
What We Offer
- Opportunity to work on brand-focused and creative-driven accounts.
- High ownership and visibility across client projects.
- Collaborative agency environment with room for innovation.
- Competitive compensation based on experience and skill level.
Important Note :-
If you experience any issues while submitting your application here, please proceed via the Application Process section below to ensure your application is received.
Application Process
Interested candidates should share their resume along with examples of brand accounts handled or campaigns executed.
Email: [Confidential Information]
Subject Line Format: Social Media Manager Application [Candidate Name]
