Job Title: Social Media Manager
Location: Thane
Salary Range:35000 to 50000
Job Type: Full-Time
Job Description:
The Social Media Manager will be responsible for developing and implementing our social media strategy to increase our online presence and improve our marketing and sales efforts. This role requires a strategic thinker with excellent communication skills and a passion for connecting with current and future customers.
Key Responsibilities:
- Develop and execute comprehensive social media strategies that align with company objectives and enhance brand visibility.
- Oversee the creation, curation, and scheduling of content across various social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and others.
- Lead and mentor a team of content creators, graphic designers, and copywriters, ensuring the consistent production of high-quality, on-brand content.
- Analyze social media metrics and performance data to assess the effectiveness of campaigns, providing actionable insights for continuous improvement.
- Stay current with emerging trends, tools, and best practices in social media, digital marketing, and content creation to maintain a competitive edge.
- Collaborate closely with marketing, public relations, and other internal teams to ensure a unified brand voice and messaging across all channels.
- Engage with followers and the online community, fostering positive relationships and responding to inquiries in a timely manner.
- Manage and optimize paid social media advertising campaigns, ensuring budget adherence and maximizing return on investment (ROI).
Qualifications:
- A minimum of 3-4 years of proven experience in social media management, with a strong focus on team leadership and creative direction.
- In-depth knowledge of major social media platforms and digital marketing strategies, with a demonstrated ability to optimize campaigns.
- Exceptional written and verbal communication skills, with a keen eye for detail.
- Proficiency in content creation, including graphic design (using tools such as Canva, Adobe Photoshop, etc.) and video editing.
- Strong analytical skills with the ability to interpret social media metrics and translate them into actionable strategies.
- Experience managing and mentoring a team, with a demonstrated ability to inspire and lead creative professionals.
- Sound understanding of social media advertising, trends, and paid promotional campaigns.
Preferred Qualifications:
- A Bachelor's degree in Marketing, Communications, or a related field.
- Experience with social media management platforms such as Hootsuite, Buffer, or Sprout Social.
- Knowledge and experience in influencer marketing and community engagement strategies.
Why Join Us:
- An opportunity to work in a collaborative and creative environment where your contributions are valued.
- Competitive salary with performance-based incentives.
- A growth-oriented culture with ample opportunities for professional development.
If you are passionate about social media and are ready to take on a leadership role in a fast-paced, evolving industry, we encourage you to apply.
Job Type: Full-time
Schedule:
Work Location: In person
Job Types: Full-time, Permanent
Work Location: In person
