We are looking for a creative and data-driven Social Media Manager to lead our social media presence across platforms. The ideal candidate will have a strong understanding of the financial services landscape and a passion for crafting compelling content that drives engagement, builds brand trust, and supports business goals.
Key Responsibilities
- Develop and execute social media strategies aligned with brand and business objectives.
- Manage and grow presence across platforms including LinkedIn, Twitter, Instagram, Facebook, and YouTube.
- Create and curate engaging content tailored to each platform and audience segment.
- Monitor trends, conversations, and competitor activity to inform strategy.
- Collaborate with design, content, and product teams to ensure brand consistency.
- Analyze performance metrics and generate actionable insights to optimize campaigns.
- Manage social media calendar and ensure timely delivery of content.
- Engage with followers, respond to queries, and build community trust.
- Collaborate with Influencer & Celebraties
Required Skills & Qualifications
- 23 years of experience in social media strategy or digital marketing, preferably in the NBFC or Banking sector.
- Strong understanding of platform-specific best practices and audience behavior.
- Proficiency in tools like Locobuzz, Facebook Suite, YouTube Sudio, or similar.
- Experience with social media analytics and reporting (Meta Insights, LinkedIn Analytics, etc.).
- Excellent communication, storytelling, and copywriting skills.
- Bachelor's degree in Marketing, Communications, or a related field.
