Social Media Manager

Company Overview:
Ridhi Block Prints and Cotton Print Club are two handcrafted home and lifestyle brands based in Jaipur. Rooted in traditional Indian craftsmanship, our products reach customers across the United States. We are building two distinct brand identities and growing our US audience organically through social-first storytelling.

Role Overview:
We are looking for a Social Media Manager to own the social function for both brands from end to end. You will set the strategy, lead the content team, build engaged communities, manage US influencer and affiliate partnerships, and use data to drive organic growth. Your goal is to create a social system that scales.

Key Responsibilities:
Social Media Strategy:

• Build and run the social strategy for both brands across Instagram, Pinterest, Facebook and other platforms.
• Own the content calendar, posting schedule and planning.
• Stay ahead of US trends, formats and algorithm changes.
  
  

Content Strategy & Execution:

• Plan Reels, carousels, Stories, Pins and static posts.
• Spot trending hooks, sounds and visual styles for US audiences.
• Work with designers, editors and creators to keep a steady content pipeline.
  
  

Team Management:

• Lead and mentor the social media and content team.
• Set priorities, review work and give clear feedback.
• Keep coordination smooth with other departments.
  
  

Community Management:

• Manage comments, DMs and audience conversations.
• Build an engaged community around both brands.
• Turn audience feedback into stronger engagement.
  
  

Influencer & Creator Collaborations:

• Find, onboard and manage US influencers and UGC creators.
• Run gifting, collaboration and affiliate programs.
• Explore and grow programs such as Amazon Creator Connections, LTK and Amazon Associates.
  
  

Performance & Reporting:

• Track reach, engagement, follower growth, traffic and conversions.
• Test formats, hooks, creatives and posting strategies.
• Share regular performance reports with management.
  
  

Required Qualifications & Experience:

• 3 to 5 years of experience in social media management.
• Experience leading a social or content team and coordinating multiple creative resources.
• A strong grasp of short-form video, Reels, UGC and social-first creative.
• Data-led decision making, with comfort using analytics and scheduling tools.
• Excellent written and spoken English.
• Highly organised, with the ability to manage multiple workstreams at once.
• Hands-on familiarity with Instagram, Facebook, Pinterest, Canva and CapCut.
  
  

Preferred Qualifications:

• Experience with a US-facing D2C, eCommerce, lifestyle or home décor brand.
• A background in home décor or fashion.
• Proven experience in influencer and affiliate marketing.
• A strong understanding of US audience behaviour and culture.
• Working knowledge of LTK, Amazon Creator Connections and Amazon Associates.
  
  

Growth Path:
As our brands grow in the US market, this role can grow into a Senior Social Media Manager or Head of Social position, with a larger team and wider ownership of brand and marketing strategy.

Send your CV and portfolio to [Confidential Information]