Job Description

Social Media Manager

Experience: 4+ Years

Location: Jaipur

Employment Type: Full-Time

About the Role

We are looking for an experienced and result-oriented Social Media Manager to lead CollegeSathi's social media presence across platforms. The ideal candidate should have strong hands-on experience in social media management, content creation, Reels, YouTube, and team management.

You will be responsible for developing and executing the overall social media strategy, managing content production, improving engagement, and leading the social media/content team.

Key Responsibilities

Develop and execute the overall social media strategy across Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
Manage the complete social media calendar, content planning, publishing and performance tracking.
Lead content creation including posts, carousels, short-form videos, Reels and other social formats.
Plan, coordinate and manage YouTube video production, including topic planning, scripting, shoot coordination, editing and publishing.
Create and manage Instagram Reels/Shorts with strong hooks, storytelling and platform-specific formats.
Work closely with the design, content, video and marketing teams to ensure consistent brand communication.
Monitor social media trends, competitor activities and emerging content formats and implement relevant trends.
Manage and mentor the social media/content team, assign tasks, set deadlines and monitor deliverables.
Review and maintain the quality of all social media content before publishing.
Develop content strategies to increase reach, engagement, followers and brand visibility.
Track and analyze social media and YouTube performance using relevant analytics tools.
Prepare regular performance reports and identify opportunities for improvement.
Coordinate with internal stakeholders for campaigns, events, announcements and promotional activities.
Maintain consistent brand voice, messaging and visual identity across all platforms.

Required Skills & Experience

4+ years of professional experience in Social Media Management, Digital Marketing, Content Marketing or a related role.
Strong understanding of Instagram, YouTube, LinkedIn, Facebook and other social platforms.
Hands-on experience in Reels, Shorts and short-form video content.
Experience managing YouTube channels and video content from ideation to publishing.
Strong content planning, storytelling and creative thinking skills.
Experience managing and coordinating a team of content creators, designers, video editors or social media executives.
Good understanding of social media analytics and performance metrics.
Strong communication and project management skills.
Ability to manage multiple projects and deadlines simultaneously.
Knowledge of tools such as Meta Business Suite, YouTube Studio, Canva, CapCut/Premiere Pro or similar tools will be an advantage.

Preferred Candidate

We are looking for someone who is hands-on, creative, proactive and execution-focused—someone who can both develop the strategy and ensure the team delivers the content consistently.

Experience in EdTech, Education, D2C, Media or a consumer-facing digital brand will be an added advantage.