Social Media Manager

Company Description Pixel Portal is dedicated to driving digital transformation by fostering growth, innovation, and meaningful connections for businesses. With a vision of becoming a trusted partner for brands navigating the digital landscape, Pixel Portal offers comprehensive services that include website development, software solutions, and digital marketing. We focus on delivering impactful and customized digital solutions that empower businesses. For this specific role, you will be the dedicated lead for one of our premier clients: a rapidly expanding gym chain. Join us to be part of a team that thrives on creativity and innovation.

Role Description This is a full-time, on-site role for a Social Media Manager located in Gurugram. The Social Media Manager will be responsible for creating, managing, and executing highly engaging content strategies specifically tailored for a multi-location gym chain.

Daily tasks include conceptualizing and producing high-energy short-form video content (like Instagram Reels and YouTube Shorts), developing localized marketing strategies for different gym branches, and optimizing social media platforms (SMO). You will analyze performance metrics, track viral fitness trends, and collaborate directly with on-ground trainers and gym staff to drive brand awareness, membership inquiries, and community engagement across all locations. Additionally, having prior experience in performance marketing will be a major plus point for this role.

Qualifications

• Social Media & SMO: Proficiency in Social Media Marketing and Social Media Optimization, with a strong focus on video-first platforms.
• Niche Experience: Proven experience managing social media for multi-location brands, franchises, or specifically within the fitness, health, and wellness industry.
• Content Strategy: Strong skills in short-form video conceptualization, strategy development, and high-energy copywriting.
• Performance Marketing: Prior experience in performance marketing (paid ads, lead generation, conversion tracking) is a big plus point.
• Communication: Excellent interpersonal abilities to coordinate effectively with gym staff and fitness trainers for content gathering.
• Technical Tools: Hands-on experience with social media scheduling/calendar tools, as well as video editing apps (e.g., CapCut).
• Analytical & Creative Skills: Additional skills in data analysis, trend-spotting, creativity, and audience engagement will be a major advantage.
• Education: Bachelor's degree in Marketing, Communications, or a related field is preferred.