Role Overview:
We are looking for a highly creative and result-oriented Social Media Manager who can plan, create, and execute content strategies that drive client acquisition and brand growth. This role goes beyond posting — the candidate will be responsible for end-to-end content creation, performance tracking, and lead generation through social media platforms.
Key Responsibilities:
1. Content Strategy & Planning
- Develop monthly content calendars aligned with business goals
- Create platform-specific strategies (Instagram, Facebook, LinkedIn, YouTube, etc.)
- Identify trends, audience behavior, and competitor strategies
2. Content Creation (End-to-End)
- Design creatives using tools like Canva, Adobe Suite, etc.
- Shoot and create videos (reels, shorts, informational content)
- Edit videos with engaging storytelling, captions, and hooks
- Write compelling captions and CTAs (Call-To-Actions)
3. Social Media Management
- Handle daily posting, scheduling, and engagement
- Manage DMs, comments, and audience interaction
- Ensure consistent brand tone and messaging
4. Performance Marketing & Lead Generation
- Run and optimize social media campaigns (organic + paid if applicable)
- Generate leads through content funnels (reels, ads, landing pages, etc.)
- Collaborate with sales/counseling team for lead quality feedback
- Track conversions from social media efforts
5. Analytics & Reporting
- Monitor KPIs: reach, engagement, leads, conversion rate
- Provide weekly/monthly performance reports
- Continuously optimize strategy based on data insights
Key Deliverables
- Minimum X posts/reels per week (define based on your capacity)
- Consistent increase in engagement & followers
- Qualified leads generated through social media
- Campaign-wise performance reports
- Contribution to monthly revenue targets (through leads)
Required Skills:
- Graphic design (Canva / Photoshop / Illustrator)
- Video shooting & editing (Premiere Pro / CapCut / VN, etc.)
- Strong content writing & storytelling skills
- Understanding of social media algorithms
- Basic knowledge of performance marketing (ads is a plus)
Experience Required:
- 1–3 years in social media/content creation
- Proven track record of growing accounts OR generating leads
Ideal Candidate Profile:
- Creative + analytical mindset (not just designer, but thinker)
- Result-driven (focused on leads, not just likes)
- Comfortable working in a fast-paced startup environment
- Takes ownership of outcomes, not just tasks
Salary Range (India context – adjust if needed):
- Fresher/Junior: ₹15,000 – ₹25,000
- Mid-Level: Starting compensation 25000rs (Negotiable as per the experience)
