Social Media Manager

Job Description: Social Media Manager

Company: Oben Electric Location: Bengaluru, Karnataka (Hybrid/On-site) Department: Marketing Reports to: Head of Marketing / Brand Manager

About Oben Electric:

Oben Electric is a fast-growing electric motorcycle startup founded in 2020 by IIT & IIM alumni. Headquartered in Bengaluru, we are an R&D-driven company that designs, develops, and manufactures high-performance electric motorcycles in-house. Our mission is to accelerate the adoption of premium electric mobility in India with products that deliver thrilling performance, safety, and practicality. We are building a passionate community of riders who believe in a sustainable, high-performance future.

Role Overview:

We are looking for a creative, data-driven, and rider-obsessed Social Media Manager to own and grow our social media presence across platforms. You will be the voice of the Oben brand — crafting compelling narratives around our electric motorcycles (like the Rorr EVO), performance, technology, and the joy of electric riding. This is a high-impact role in a dynamic startup environment where your work will directly influence brand awareness, community engagement, and sales.

Key Responsibilities

• End-to-End Social Media Management: Plan, execute, and manage the complete social media strategy and daily operations for all Oben Electric handles (Instagram, Facebook, YouTube, LinkedIn, X/Twitter, Threads, etc.).
• Content Strategy & Calendar: Develop and own a high-impact content calendar that aligns with brand goals, product launches, campaigns, festivals, and riding seasons. Balance brand building, educational, community, and performance-driven content.
• Content Creation & Production: Conceptualize, write, shoot (or coordinate shoots), edit, and publish engaging content including reels, carousels, videos, stories, live sessions, and long-form posts. Work closely with in-house riders, product team, and external creators.
• Campaign Planning & Execution: Lead social-first campaigns for new bike launches, rides, experiential events, and partnerships. Ensure campaigns deliver measurable results (reach, engagement, leads, and conversions).
• Performance Analysis: Track, analyze, and report key metrics (engagement, reach, growth, CTR, conversions) using platform analytics and tools like Google Analytics, Meta Business Suite, etc. Provide monthly/quarterly insights and optimization recommendations.
• Trend Monitoring: Stay ahead of social media trends, platform algorithm changes, and competitor activity to keep Oben's presence fresh and relevant.
• Budget Management: Manage social media advertising budgets effectively to maximize ROI on paid campaigns.

Requirements & Skills

• Experience: 3–6 years of proven experience as a Social Media Manager, preferably in automotive, EV, mobility, lifestyle, or D2C brands.
• Portfolio: Strong portfolio showcasing end-to-end management of social handles with measurable growth in followers, engagement, and business impact.
• Creative & Strategic: Excellent content creation skills (writing, video editing, photography/videography). Proficiency in tools like CapCut, Premiere, Canva, Photoshop, etc.
• Platform Expertise: Deep understanding of Instagram, YouTube Shorts, Reels, and emerging platforms.
• Analytical Mindset: Data-driven with the ability to translate insights into actionable strategies.
• Passion for EVs/Motorcycles: Genuine interest in electric vehicles, sustainability, or motorcycling is highly preferred.
• Education: Bachelor's degree in Marketing, Communications, Journalism, or related field (MBA is a plus).