Social Media Manager

We are seeking a dynamic Social Media Manager to lead our in-house social media team in Bangalore. This role will oversee strategy, execution, and performance across multiple social and community platforms, as well as coordinate online events, influencer collaborations, and cross-channel campaigns.

The ideal candidate is a creative strategist and hands-on executor with strong leadership skills, an eye for detail, and a proven track record of managing multi-platform growth that drives engagement, brand affinity, and conversions. This is a startup-scale role — you will need to move fast, inspire a diverse team, and integrate social media with our broader content, SEO, and lifecycle marketing efforts.

Key Responsibilities:

Team Leadership:

• Build, manage, and mentor a high-performing team of social media specialists, content creators, designers, editors, and community managers.
• Foster a culture of creativity, accountability, and speed while aligning everyone toward shared growth goals.

Content Strategy & Planning:

• Develop a 12-month organic and social growth roadmap, breaking it down into agile monthly content calendars.
• Define and maintain editorial pillars (e.g., pain relief & mobility, strength & flexibility, habit-building, women's health).
• Ensure a record once, publish everywhere approach to repurposing video and community content across platforms.

Platform Management:

• Oversee daily content publishing and engagement across Instagram, YouTube (+Shorts), TikTok, Pinterest, Reddit, Quora, and Facebook/Groups.
• Monitor community conversations, respond to comments, and escalate support needs quickly.

Campaign & Community Management:

• Plan, launch, and analyze campaigns, influencer activations, UGC programs, and live events (IG Lives, YouTube Lives, Reddit AMAs).
• Partner with Content/SEO to transform videos into optimized blog posts, Pinterest boards, and other evergreen formats.

Performance Tracking & Optimization:

• Define and track KPIs across platforms (engagement rate, watch time, saves, CTR, conversions).
• Analyze results weekly; run experiments on hooks, thumbnails, formats, and posting times.
• Own the analytics dashboard and performance reporting for leadership.

Brand Consistency & Governance:

• Ensure all social content aligns with our brand voice, values, and visual identity.
• Maintain cultural authenticity and respect for yoga's roots in all campaigns.
• Establish guidelines for compliance, claims, and community moderation.

Trendspotting & Innovation:

• Stay ahead of platform updates, algorithm shifts, and emerging content formats.
• Bring fresh ideas for formats, series, and collaborations that align with growth goals.

Cross-Functional Collaboration:

• Work closely with marketing, design, content, performance, product, and teacher operations to ensure social initiatives are integrated with broader company objectives.
• Coordinate regularly with the US team, including evening overlap calls when necessary.

Qualifications & Skills:

• 5+ years of experience in social media marketing, with at least 2 years in a leadership role.
• Proven track record of scaling multi-channel social presence (Instagram, YouTube, TikTok, Pinterest) for consumer brands — wellness/fitness/lifestyle preferred.
• Strong understanding of algorithms, analytics, and best practices for each platform.
• Experience with community building (Reddit AMAs, Facebook Groups) and influencer/UGC programs.
• Excellent communication skills (written and verbal) and strong creative judgment.
• Data-driven approach to decision-making and familiarity with tools like Tableau, GA4, YouTube Studio, TikTok Analytics, and Pinterest Analytics.
• Ability to work at startup speed and adapt quickly to changing priorities.
• Comfortable managing multi-time-zone workflows and cross-cultural content strategies.
• Experience planning and managing digital events and live campaigns.
• Strong leadership and team management abilities.

Why Join Us

• Be part of a purpose-driven brand bringing authentic Indian yoga to a global audience.
• Lead a talented, creative, and growing team in a collaborative work environment.
• Competitive salary and growth opportunities.
• Work in a vibrant Bangalore office with a passionate, like-minded team.
• Enjoy unlimited access to yoga classes and wellness programs.

How to Apply:

Please send your resume, portfolio of past work, and a brief cover letter highlighting your most successful social media campaign to [Confidential Information] with the subject line Social Media Manager – Bangalore.

About Us:

MyYogaTeacher is a fast-growing health tech startup with a mission to improve the physical and mental well-being of the entire planet. We are the first online marketplace to connect qualified Fitness and Yoga coaches from India with consumers worldwide to provide personalized 1-on-1 sessions via live video conference (app, web). We started in 2019 and have been showing tremendous traction with rave customer reviews.

• Over 200,000 happy customers
• Over 335,000 5 star reviews
• Over 150 Highly qualified coaches on the platform
• 95% of sessions are being completed with 5-star rating

Headquartered in California, with operations based in Bangalore, we are dedicated to providing exceptional service and promoting the benefits of yoga and fitness coaching worldwide. To learn more about us, visit this link.

We put our employees well-being at the forefront by providing competitive industry salaries and robust benefits packages. We're proud to foster an inclusive workplace and make a positive impact on the community. Additionally, we actively promote internal mobility and professional development at every stage of your career. Read more on our mission and culture at this link.