Social Media Manager

Job Title: Social Media Manager

Company: Mystic India IPC – Real Estate Sales Channel Partner

Experience: 1 Year (Freshers Preferred)

Annual CTC: Rs. 2,30,000 - Rs. 3,30,000

Employment Type: Full-time

About Us:

We are a leading channel partner for top real estate developers across Mumbai. We specialize in premium residential & commercial projects and are looking for a creative Social Media Manager to build our digital brand and drive lead generation.

Key Responsibilities:

Brand Management: 

Own and grow our presence across Instagram, Facebook, LinkedIn & YouTube. Maintain consistent brand voice, aesthetics & positioning across all platforms.

Content Creation:

Plan content calendar & create/post reels, stories, creatives, project updates, site visit videos, client testimonials & team highlights.

On-Ground Coverage:

Shoot basic reels/stories at project sites, channel partner events, developer meets & office activities when required.

Community & Lead Management: 

Respond to comments, DMs & inquiries within 2-3 hours. Qualify leads and coordinate with sales team for quick follow-up.

Performance Campaign Management:

Plan, execute and manage performance campaigns including WhatsApp Broadcast Campaigns, Bulk Email Campaigns & SMS Campaigns for new launches, offers, site visit invites, and lead re-engagement. Track campaign delivery, open rates, CTRs and conversions, maintain database segmentation & hygiene, and coordinate with sales for timely follow-ups.

Analytics & Reporting: 

Track page insights, reach, engagement, follower growth & lead metrics. Share detailed weekly performance reports with actionables.

Trend & Competitor Research:

Stay updated with social media trends, viral reel formats, real estate content ideas & monitor competitor pages for benchmarking.

Sales Collaboration: 

Work closely with sales team for timely content on new launches, limited-period offers, virtual walkthroughs, booking updates & closing announcements.

Paid Campaigns:

Basic knowledge of Meta Ads Manager to boost posts & run lead-gen campaigns is a plus.

Requirements:

- Strong copywriting skills in English + [local language] with sales-oriented messaging

- Proficient in Canva, CapCut/InShot, and basic video editing for reels/shorts

- Camera-friendly and comfortable shooting content on-site

- Analytical mindset with ability to read insights and improve content strategy

- Creative, proactive, and able to work in a fast-paced sales environment

- Knowledge of real estate buyer persona & developer ecosystem preferred