Social Media Manager

UAVGarage Private Limited is a leading Indian drone company offering end-to-end UAV solutions: sales, rentals, repairs, training, components, software, and sector-specific packages for agriculture, mapping, survey, surveillance, tethered systems, and more. We serve enterprise clients, resellers, and individual enthusiasts across India and export globally.

We are looking for a high-impact Social Media Manager to own our brand presence and growth on LinkedIn, Instagram, and YouTube, with a strong bias toward measurable audience and brand impact that supports overall business objectives.

Build and scale UAVGarage's social media presence as a core brand and growth channel on LinkedIn, Instagram, and YouTube. The ideal candidate has a proven track record of scaling brands on these platforms—preferably in ecommerce, D2C, or tech/SaaS/drone/geospatial domains.

• Own the social media strategy for LinkedIn, Instagram, and YouTube aligned with overall business goals (brand authority, community, product discovery, hiring, partnerships).
• Define platform-specific roles:
• LinkedIn: B2B authority, industry thought leadership, partner/reseller visibility, employer branding.
• Instagram: Brand love, community, product discovery, reels-driven reach, creator collaborations.
• YouTube: Product education, demos, tutorials, customer stories, SEO-driven evergreen content.
• Build quarterly content calendars, campaign plans, and launch roadmaps tied to product launches, offers, events, and hiring drives.

• Conceptualize and execute high-performing content formats:
• LinkedIn: thought-leadership posts, carousels, case studies, product/industry insights, polls, articles, employee stories.
• Instagram: reels, stories, carousels, UGC, behind-the-scenes, product highlights, offers, influencer/creator collabs.
• YouTube: long-form explainers, unboxings, how-tos, customer use cases, shorts, live sessions/webinars.
• Write crisp, on-brand copy in English (and basic Hindi where relevant) for captions, scripts, thumbnails, and CTAs.
• Collaborate with designers, video editors, and product teams to turn blogs, webinars, case studies, and product updates into native social assets.

• Act as the voice of UAVGarage across comments, DMs, mentions, and tags; ensure timely, helpful, and brand-consistent responses.
• Build and nurture communities (followers, creators, drone enthusiasts, enterprise buyers) through engagement loops, Q&As, challenges, and user-generated content.
• Identify and manage influencer/creator partnerships and brand collabs relevant to drones, tech, photography, and industrial applications.

• Work with performance marketing/ads teams (or own) to run brand and awareness campaigns on LinkedIn and Meta (Instagram/Facebook) and YouTube Ads where applicable.
• Design campaigns that strengthen brand recall, drive traffic to key pages, and amplify launches, events, and storytelling.
• Use UTM links and basic tracking to understand how social contributes to site traffic, content consumption, and brand searches.

Analytics, Reporting & Optimization

• Define and track KPIs per platform: reach, engagement rate, follower growth, video views, watch time, CTR, brand search trends, and content performance.
• Produce weekly and monthly dashboards (Google Sheets/Power BI/Zoho Analytics) with insights, experiments, and recommendations.
• Run structured A/B tests on hooks, formats, posting times, thumbnails, CTAs, and ad creatives to continuously improve performance.

• Ensure all content aligns with UAVGarage's positioning as a one-stop drone solution and trusted enterprise partner.
• Support hiring and culture storytelling: team spotlights, day-in-the-life reels, event coverage, internship drives.

• 3–6 years of hands-on experience as a Social Media Manager / Social Growth Lead, with proven examples of scaling brands on LinkedIn, Instagram, and YouTube.
• Demonstrable portfolio/case studies showing:
• Follower growth (e.g., 0→50k+ or 10k→100k+),
• Engagement lift,
• Clear brand impact (especially for ecommerce or tech/SaaS/drone brands).
• Strong understanding of B2B + D2C dynamics: able to speak to enterprise buyers on LinkedIn and consumers/enthusiasts on Instagram/YouTube.
• Excellent writing and storytelling skills; ability to simplify technical drone/geospatial topics into engaging content.
• Proficiency with social tools: scheduling (e.g., Buffer/Hootsuite/Metricool), analytics (native + third-party), basic design (Canva/Figma), and video editing workflows.
• Data-driven mindset: comfortable with spreadsheets, UTMs, dashboards, and translating data into action.

• Experience in ecommerce, D2C hardware, SaaS, or deep-tech (drones, robotics, geospatial, IoT, industrial tech).
• Experience running LinkedIn and Meta brand campaigns and YouTube TrueView/Shorts ads.
• Familiarity with CRM + marketing automation (Zoho/HubSpot) and basic handoffs for follow-ups.
• Basic understanding of SEO for YouTube (titles, descriptions, tags, chapters) and social SEO.
• Comfortable being on camera or directing on-camera talent for reels/YouTube.

• Social: LinkedIn, Instagram, YouTube Studio, Meta Business Suite
• Design/Video: Canva/Figma, CapCut/Premiere (or equivalent)
• Analytics: Native analytics, Google Analytics, Sheets/Excel; Power BI/Zoho Analytics is a plus
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• Collaboration: Google Workspace, WhatsApp, project management tool (e.g., Trello/Asana/Notion)