Social Media Manager

Position: Social Media Manager

Location: On-site, Gurgaon

Work Schedule: Monday to Friday, 10 AM to 6 PM

Company: Rarekind Labs

Type: Full-time

Rarekind Labs is a premium creative agency built for the bold. At the intersection of content, talent, and storytelling, we shape narratives that don't just sell, they resonate.

Founded under the umbrella of Maloka, Rarekind is a creative lab where strategy meets substance. We produce high-concept video content, brand IPs, and talent-led formats rooted in culture and designed to stand apart. Our work spans brand films, creative campaigns, community-first formats, and content innovation with a clear focus on quality, originality, and cultural intelligence.

We are not in the business of chasing trends.

We are in the business of shaping what comes next.

This role is for someone who understands social media as a cultural and brand-building tool, not just a posting calendar.

You live inside platforms. You understand why certain formats work, how trends emerge, and how meaning can travel at scale. You're equally comfortable executing fast, trend-aware content and managing thoughtful, research-led narratives that build long-term brand equity.

You will be responsible for shaping how Rarekind and its associated IPs show up across social platforms visually, tonally, and strategically.

• Own and manage Rarekind's presence across platforms including Instagram, LinkedIn, YouTube (shorts), and emerging platforms as relevant
• Identify and adapt trending formats, cultural moments, and platform shifts in a way that aligns with Rarekind's voice and positioning
• Plan and execute social content calendars that balance trend-led content with meaningful, research-backed storytelling
• Collaborate with research, strategy, and creative teams to translate insights into high-impact social content
• Create and design social media assets using Canva and basic design tools while maintaining brand consistency
• Write clear, compelling captions, hooks, and micro-copies that reflect brand tone and intent
• Use AI tools to enhance content ideation, caption writing, trend research, performance analysis, and workflow efficiency
• Monitor performance metrics and audience behavior to refine content strategy and improve engagement and reach
• Stay deeply aware of branding, marketing, and positioning principles across digital platforms

• 1 to 3 years of experience managing social media for brands, creators, agencies, or media platforms
• Strong understanding of social media trends, formats, algorithms, and content behavior across platforms
• Ability to balance trend-driven content with thoughtful, insight-based storytelling
• Knowledge of branding, digital marketing, and content positioning
• Working proficiency with Canva and basic design principles for social media posts
• Familiarity with AI tools for content creation, research, and optimization
• Strong written communication skills and a sharp sense of tone and voice
• Organized, proactive, and comfortable working in a fast-moving creative environment
• A genuine interest in culture, creators, storytelling, and the future of content

Bonus if you have experience in:

• Agency environments or creative studios
• Branded content, IP-led pages, or talent-driven accounts
• Community-building or audience-first content strategies

Rarekind offers a high-context, high-autonomy work environment where quality and originality come first. You'll work closely with thinkers, researchers, and creative leaders shaping premium content and cultural IPs.

This is not a role for surface-level posting or trend copying.

It's a space for social media professionals who see platforms as living cultural systems and content as a long-term brand asset.