Social Media Manager

About Kaarwan

Kaarwan is India's leading EdTech platform for Architecture, Construction, and BIM professionals. We offer practical, job-oriented upskilling courses and have built a trusted community of 3,00,000+ learners. We're now expanding our digital footprint and looking for a platform-specialized Social Media Manager to elevate our presence across LinkedIn, Meta (Instagram + Facebook), and Pinterest.

Role Overview

The Social Media Manager will own, strategize, and execute content and campaigns across three major platforms. This role requires a deep understanding of algorithms, content performance, architectural audiences, and communication funnels for course enrollments.

Platform-Specific Responsibilities

1. LinkedIn

Develop LinkedIn-first content strategy.

Create thought leadership posts, carousels, documents, and videos.

Grow company page & founders profiles.

Execute lead-gen campaigns and track analytics.

2. Meta: Instagram + Facebook

Plan reels, carousels, and stories optimized for engagement.

Produce high-quality scripts and content series.

Manage community, inbox, comments, and highlight structure.

Collaborate with the performance team for ad creatives & A/B testing.

3. Pinterest

Build boards for architecture, BIM workflows, and design inspiration.

Create 100120 keyword-optimized pins monthly.

Convert existing content into Pinterest-first formats.

Track impressions, saves, clicks, and SEO performance.

4. Cross-Platform Responsibilities

Create a unified 30-day content calendar.

Coordinate with design, sales, academic, and ads teams.

Present weekly analytics with insights and recommendations.

Required Skills & Experience

12 years of experience in social media management.

Strong command over LinkedIn, Instagram, Facebook & Pinterest algorithms.

Excellent copywriting and storytelling skills. Basic knowledge of Canva, Figma, or editing tools.

Ability to simplify BIM/Architecture topics for social media.

What You'll Gain

Access to all Kaarwan courses for upskilling.

Opportunity to scale India's leading AEC EdTech brand.

Creative freedom and high-growth environment.

Competitive salary + performance bonuses.

Location: Onsite / Mumbai (Hybrid)

Experience: 12 Years

Role Type: Full-Time

Industry: EdTech | Architecture | Design | BIM