Social Media Manager

Company Description

JD Institute of Fashion Technology India, founded 35 years ago, is a premier institution specializing in innovative fashion and interior design education. With Imagination as its guiding principle, the institute fosters creativity and critical thinking in the next generation of designers. Renowned for its outstanding alumni, including acclaimed designers like Rocky S and Falguni Shane Peacock, JD Institute has become a hub for global fashion talent. Recognized with accolades such as Best Vocational Education Institute of the Year - Fashion Design and Best Fashion and Interior Design Institute in India, JD provides industry-focused programs, including an intensive photography course. The institute also supports students careers through its exclusive job portal, Creative Career.

Key Responsibilities

• Own and grow JD Institute's presence across Instagram, YouTube, LinkedIn & more
• Plan and execute content strategies aligned with brand pillars (Legacy, Industry, Student Success, Innovation)
• Drive engagement, reach, and lead generation through platform-specific content
• Lead event-based content (JD Talks, workshops, showcases, etc.)
• Build strong student & alumni storytelling pipelines
• Collaborate with creative, academic, and marketing teams
• Track performance metrics and share insights for continuous improvement

What We're Looking For

• 36 years in social media, digital branding, or content strategy
• Strong understanding of Instagram, YouTube & LinkedIn algorithms
• Data-driven mindset with strong storytelling skills
• Experience working with cross-functional teams

Bonus If You Have

• Background in education, fashion, design, or youth brands
• Experience in events, community building, or multi-location brands

Mindset Matters

We're looking for someone who thinks beyond contentsomeone who can build a cultural brand, not just manage social media.