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Job Description
About Humans Of Hustle
Humans Of Hustle is where India's startup stories come alive. We sit at the intersection of content, community, and capital, bringing you closer to the founders, operators, and investors shaping the future of India. From high-impact podcasts to viral short-form content, we're building one of the most influential media platforms in the startup ecosystem.
The Role
We're looking for someone who doesn't just manage social media, but builds narratives, drives culture, and understands virality at a deep level.
You'll own our social presence end-to-end—from strategy to execution to performance, across Instagram, YouTube, LinkedIn, and emerging platforms.
What You'll Do
- Own and execute the social media strategy across all platforms
- Turn podcast episodes, founder insights, and moments into high-performing content
- Build a distinct voice & identity for Humans Of Hustle
- Drive growth, engagement, and retention through content innovation
- Work closely with video editors, designers, and founders to ship fast, relevant content
- Identify trends early and translate them into on-brand, high-reach formats
- Analyze performance and continuously optimize for reach, saves, shares, and watch time
- Build and nurture a strong founder-first community
What We Are Looking For
- 5+ years of hands-on experience managing and scaling social media for brands/media platforms
- Strong instinct for what works on the internet (not just what looks good)
- Proven track record of growing pages / creating viral content
- Deep understanding of Instagram, YouTube, and LinkedIn algorithms
- Ability to think in content formats, hooks, and storytelling—not just posts
- Excellent writing and communication skills
- Highly detail-oriented with a strong sense of brand and aesthetics
- Fast, proactive, and comfortable in a high-ownership environment
Bonus Points
- Experience in podcast/content-led brands
- Strong understanding of the Indian startup ecosystem
- Comfortable being on camera or directing shoots
Why Join Us
- Work directly with top founders and operators
- Be part of building a category-defining media brand
- High ownership, fast-paced, high-impact role
- Opportunity to shape how startup stories are told in India
If This Sounds Like You:
Send us your portfolio + links to work (this is important).
More Info
Key Skills
on-brand high-reach formats
content innovation
high-performing content
content formats
About Company
