Grow Your Staff is looking for a Social Media Manager for a UK-based international humanitarian charity NGO. This is a full-time remote position.
The role will have excellent growth opportunities. You will be directly working with the team based in the UK.
Experience: 3-6 years
CTC: INR 5-10 LPA
Location: Remote
Time: 1 PM - 10 PM IST (Monday - Friday)
Responsibilities:
Strategic Leadership & Planning
- Develop and execute a comprehensive, forward-looking social media strategy aligned with the organisation's mission, fundraising, and communication goals
- Set clear growth KPIs and performance metrics for engagement, reach, conversion, and retention
- Act as a strategic advisor on digital communications, identifying new opportunities, platforms, and trends
- Oversee the annual content calendar, ensuring alignment across marketing, fundraising, and communication teams
Content & Brand Ownership
- Manage content calendars across all social media channels (Instagram, Facebook, LinkedIn, YouTube, TikTok, X/Twitter)
- Collaborate with video, photo, and design teams to produce engaging, high-quality multimedia content
- Maintain a consistent brand narrative that reflects dignity, hope, and community through authentic storytelling
- -Experiment with new formats such as short-form videos, storytelling series, and live events to expand audience reach
- Write and edit impactful, emotion-driven copy that highlights stories, inspires action, and strengthens brand identity
Community Growth & Engagement
- Build and nurture an active, mission-driven online community aligned with the organisation's values
- Develop ambassador or advocate programs to expand organic reach and partnerships
- Lead community management ensuring timely, compassionate, and professional engagement with followers
- Monitor conversations, respond to comments and messages, and maintain consistent tone and authenticity
- Identify opportunities for collaborations, influencer partnerships, and cross-promotional initiatives
Analytics, Insights & Reporting
- Track and analyse performance using analytics tools such as Google Analytics, Meta Insights, and Hootsuite Social
- Translate insights into actionable strategies to improve content quality, audience targeting, and engagement
- Provide monthly and quarterly reports for leadership, highlighting key trends, progress, and recommendations
- Conduct A/B testing to refine social content and optimise engagement
Collaboration & Leadership
- Work closely with the fundraising, communications, and marketing teams to integrate social media into broader campaigns
- Mentor and guide creative teams to ensure cohesive storytelling and brand voice
- Manage the social media budget and oversee paid social campaigns when required
Innovation & Representation
- Stay ahead of emerging trends, platform developments, and best practices in digital engagement within the humanitarian space
- Represent the organisation in digital collaborations or events, positioning it as a leader in humanitarian storytelling
Qualifications:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field
- Proven (3+) years of experience managing social media strategy and execution, preferably in a non-profit or purpose-driven organisation
- Proven experience developing and executing data-driven, multi-platform campaigns that grow engagement and brand awareness
- Strong understanding of content strategy, storytelling, and digital engagement trends
- Excellent writing and communication skills with the ability to craft emotionally engaging stories
- Experience leading or collaborating with creative teams (video, photography, design)
- Strong understanding of analytics, paid promotions, and organic growth strategies
- Excellent understanding of visual storytelling, digital branding, and audience psychology
- Proficiency in analytics tools (Meta Business Suite, Google Analytics, Hootsuite, or similar)
- Excellent communication, copywriting, and editorial skills
- Passion for humanitarian values and ethical, human-centred communication
Preferred:
- Experience managing paid social advertising and digital campaigns
- Familiarity with CRM or fundraising tools (e.g., Mailchimp, Canva, or Meta Business Suite/Ads Manager)
- Experience with tools such as Hootsuite, Canva, or Adobe Creative Suite
- Track record of leading or mentoring digital teams
- Experience in communications or reputation management on social platforms
