Key Responsibilities 1. Brand & Creative Communication
Develop creative briefs for all offline and online campaigns including print, digital, social, events, exhibitions, and brand films Conceptualise communication ideas and themes aligned with brand positioning and business objectives Ensure brand tone, visual language, and messaging consistency across all channels 2. Agency & Partner Coordination
Manage and coordinate with creative, digital, event and performance agencies
Review concepts, creatives, copies, and ensure timely execution
Act as the single-point brand owner for all communication deliverables 3. Content Creation & Copywriting
Write creative brand copy for campaigns, ads, brochures, presentations, and exhibitions
Develop video scripts for brand films, product explainers, social reels, and corporate content
Support performance ads copy (Google, Meta, LinkedIn) as and when required 4. Social Media Execution
Plan and execute social media communication across platforms (Instagram, LinkedIn, YouTube, etc.)
Work with agencies on content calendars, captions, creatives, and reels
Ensure social content reflects Abby Lighting's premium and architectural positioning 5. Online Reputation Management (ORM)
Manage proactive ORM by strengthening positive brand presence and storytelling Handle reactive ORM by responding to reviews, comments, and brand mentions in a timely and brand-appropriate manner
Coordinate with internal teams to resolve escalations when required Key Skills & Competencies
Strong conceptual thinking and creative ideation
Excellent copywriting and storytelling skills
Experience in brand communication, digital content, and social media Ability to manage multiple agencies and stakeholders High attention to detail and strong execution capability Understanding of performance marketing communication is a plus Preferred Background 3+ years of experience in brand communication, content, or creative roles Experience in architecture, interiors, lighting, luxury, or design-led brands preferred What Success Looks Like Clear, consistent, and differentiated Abby Lighting brand communication Strong creative output across campaigns, digital platforms, and brand assets Improved brand engagement, recall, and online sentiment
