Social Media Manager-Mumbai

ASG Eye Hospital is a leading chain of super specialty eye hospitals committed to delivering the highest quality eye care services across India and beyond. With state-of-the-art facilities and a team of highly experienced ophthalmologists, we aim to bring advanced eye care within everyone's reach.

Job Overview

We are seeking a dynamic and creative Social Media and Content Marketing Manager to lead and execute our online brand strategy. The ideal candidate will have a strong grasp of healthcare marketing, be passionate about digital storytelling, and possess the ability to translate complex medical topics into engaging, audience-friendly content.

Key Responsibilities

• Social Media Management:
• Develop and implement a comprehensive social media strategy across platforms (Instagram, Facebook, LinkedIn, YouTube, Twitter).
• Manage daily posts, reels, stories, and community interactions to drive engagement and brand awareness.
• Coordinate with the creative team for high-quality graphics, videos, and visual content.
• Influencer & Partnership Management:
• Identify, onboard, and manage collaborations with health, wellness, and lifestyle influencers.
• Build and maintain relationships with micro and macro influencers for brand advocacy.
• Coordinate content briefs, deliverables, and performance tracking of influencer campaigns.
• Ensure all influencer content is compliant with brand standards and healthcare guidelines.
• Content Marketing:
• Plan, create, and manage compelling content including blog posts, newsletters, video scripts, patient testimonials, and infographics.
• Collaborate with doctors and medical staff to translate clinical insights into digestible educational content.
• Ensure all content aligns with ASG Eye Hospitals voice, vision, and brand guidelines.
• Campaigns & Promotions:
• Design and execute campaigns around key health days, hospital initiatives, and seasonal promotions.
• Track and optimize content performance using analytics tools.
• Reputation & Community Building:
• Monitor and respond to online reviews, comments, and messages promptly and professionally.
• Engage with patient communities and influencers for outreach and partnerships.
• Analytics & Reporting:
• Analyze engagement metrics, growth trends, and ROI to refine strategies.
• Present monthly performance reports and actionable insights to stakeholders.

Requirements

• Bachelor's/Masters degree in Marketing, Communications, Journalism, or a related field.
• 5-7 years of experience in social media and content marketing (experience in healthcare preferred).
• Proven track record of managing successful social media accounts and campaigns.
• Strong storytelling skills with a portfolio of content across formats.
• Proficiency in tools like Canva, Google Analytics, Meta Business Suite.
• Excellent written and verbal communication skills.
• Ability to work cross-functionally and manage multiple projects in a fast-paced environment.

Preferred Skills

• Strong understanding of social media best practices.
• Basic video editing skills.
• Fluency in regional languages is a plus.
• Knowledge of patient journey and healthcare consumer behavior.

Why Join Us

At ASG Eye Hospital, you'll be part of a mission-driven team thats transforming lives through vision. If you're a creative thinker with a passion for healthcare marketing, we want to hear from you!