Social Media Manager

About the Role

Éprise is a consumer brand, and social media is one of our most important channels for building awareness, community, and sales. We're looking for a Social Media Manager to own the brand's voice and content across every public-facing channel. You'll decide what goes live, why it goes live, and how it grows our audience, with a strong focus on growing our Instagram following.

Key Responsibilities

1. Content Ownership Across Channels

• Own all content published on Instagram, LinkedIn, the website, and paid ads.
• Maintain a consistent brand voice, look, and message across every platform.
• Approve everything before it goes live, including captions, creatives, copy, and landing page content.
• Build and manage a monthly content calendar with clear themes, formats, and posting schedules.

2. Strategy

• Create and execute a social media strategy tied to business goals (awareness, engagement, leads, sales).
• Define content pillars for each platform. For example, Instagram for product, lifestyle, and community; LinkedIn for brand story, founder voice, and hiring.
• Research competitors, trends, and audience behaviour to keep the strategy sharp.
• Plan campaigns around product launches, festivals, and seasonal moments.

3. Instagram Growth

• Own the plan to grow Instagram followers, with monthly follower and engagement targets.
• Drive reach through Reels, carousels, Stories, collaborations, and trending formats.
• Run influencer, creator, and UGC collaborations. Source, brief, and manage creators.
• Build community through comments, DMs, and customer shout-outs.
• Optimise bio, highlights, hashtags, posting times, and profile to improve discovery and conversion.

4. Paid Ads and Website Content

• Work with the performance or ads team (or agency) on ad creatives, copy, and messaging for Meta and other paid channels.
• Review ad performance and recommend creative changes based on results.
• Ensure website copy, banners, and product content match the brand and campaign messaging.

5. Execution and Team Coordination

• Brief and manage designers, video editors, photographers, copywriters, and freelancers.
• Oversee shoots for product, lifestyle, and Reels content.
• Handle publishing, scheduling, and community management, or supervise those who do.

6. Analytics and Reporting

• Track KPIs such as follower growth, reach, engagement rate, video views, link clicks, and conversions.
• Share a weekly snapshot and a monthly performance report with the Founder, covering what worked, what didn't, and what's next.
• Run experiments (formats, hooks, posting times) and double down on what performs.

7. Brand Safety and Reputation

• Monitor comments, mentions, and reviews, and respond promptly and on-brand.
• Escalate sensitive issues and handle negative feedback professionally.

Key Performance Indicators

• Monthly Instagram follower growth against target
• Engagement rate and reach per post
• Content calendar adherence (on-time, on-brand publishing)
• Ad creative performance (CTR, cost per result)
• Traffic and sales attributed to social channels
• Quality and consistency of the brand voice

Requirements

Must have

• 1-3years of experience managing social media for a brand, preferably D2C, FMCG, or consumer products
• A proven record of growing an Instagram account organically
• Strong writing and copywriting skills in English (Hindi is a plus)
• Hands-on experience with Reels, short-form video, and trend-driven content
• Working knowledge of Meta Business Suite, scheduling tools, and analytics
• Understanding of paid social and ad creative fundamentals
• Basic skills in Canva, CapCut, or similar tools

Good to have

• Experience with influencer marketing and UGC campaigns
• Basic knowledge of SEO and website content
• Experience with LinkedIn brand or founder-led content
• Photography or video shooting skills

What We're Looking For

• A creative thinker who also loves numbers
• Someone who takes ownership and doesn't need to be chased
• Quick to spot trends, but disciplined about brand consistency
• Comfortable working directly with the founder and moving fast in a growing company

What We Offer

• Ownership of the brand's entire social presence
• Direct access to the founder and real decision-making power
• Room to grow into a Head of Marketing or Brand role as the company scales

To apply: Send your CV along with links to the social accounts you've managed or grown, plus one example of content you're proud of, to [Confidential Information]

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