Role Overview- The Social Media Manager is the strategic owner of Elance's digital brand presence across all platforms. This role is responsible for planning, execution, performance optimization, and team leadership to ensure social media directly contributes to brand authority, student acquisition, and revenue growth.
Core Responsibilities1 Strategic Planning & Brand Alignment- Develop monthly content calendar aligned with admissions targets.
- Define platform-specific strategies (Instagram, YouTube, LinkedIn, etc.).
- Ensure all content reflects Elance's academic positioning.
2 Platform Growth & Engagement- Drive 1015% MoM growth across platforms.
- Improve content hooks, storytelling, and engagement triggers.
- Ensure consistency in posting frequency.
- Monitor trends and adapt strategy accordingly.
3 Campaign Management & Revenue Impact- Plan and execute admission-focused campaigns.
- Work with Performance Marketing team for paid amplification.
- Track ROAS and optimize based on data.
- Create funnel-specific content (awareness consideration conversion).
4 Analytics & Performance ReviewConduct weekly performance review meetings.
Track:
- Engagement rate
- Reach & impressions
- Lead generation from social
- Conversion quality
- Submit Monthly Social Performance Report to Marketing Head/CEO.
5 Team Leadership & CoordinationManage:
- Content Creators
- Video Editors
- Designers
- Community Manager
- Approve all final creatives before publishing.
Coordinate with:
- Sales team for testimonials
- Academics for faculty positioning
- Centers for ground-level content
- Conduct weekly review meetings with the team.
Ideal Candidate Profile- 35 years in Social Media Strategy (Education preferred)
- Strong understanding of performance marketing funnels
- Data-driven mindset
- Strong leadership & coordination skills
Department: Marketing
Reports To: Manager Marketing
Location: Kochi
