Job Description: Social Media Manager
Role: Social Media Manager
Location: Kochi, Kerala
Experience: Minimum 1 year
About the Role
We're looking for a hands-on Social Media Manager who understands that social media is not just posting reels - it's strategy, performance, and paid growth. This role needs someone who can manage organic content and run ads confidently on Meta and Google. If you know how to operate Meta Business Suite, manage campaigns, and read ad data, you're the right fit.
Key Responsibilities
- Manage and grow social media accounts across Instagram, Facebook, and related platforms
- Plan, schedule, and publish content using Meta Business Suite
- Create and manage Meta Ads (Facebook & Instagram) audience targeting, creatives, budgets, and optimization
- Run & monitor Google Ads campaigns (Search, Display, basic YouTube ads)
- Track performance metrics such as reach, engagement, CTR, CPC, and conversions
- Optimize ad campaigns to improve ROI and reduce cost per result
- Coordinate with design/content teams for creatives and captions
- Maintain a content calendar and ensure timely execution
- Analyze insights and prepare basic performance reports
- Stay updated with social media and paid ads trends
Required Skills & Qualifications
- Minimum 1 year of experience in social media management
- Strong hands-on experience with Meta Ads Manager
- Working knowledge of Google Ads
- Ability to confidently use Meta Business Suite (posting, scheduling, insights)
- Understanding of paid vs organic strategies
- Basic knowledge of audience targeting, retargeting, and lookalike audiences
- Good communication and coordination skills
- Based in Kochi, Kerala
Good to Have (Bonus Points)
- Experience managing multiple brands or business pages
- Knowledge of analytics tools (Meta Insights, Google Analytics)
- Experience with lead generation or app installs
- Basic understanding of creatives and ad copy performance
